Jim Ehrlich
Senior Vice President, Automotive Consulting at GfK
- Role
- Senior Vice President, Brand and Consumer Experience, Gfk Automobility at GfK - An NIQ Company
- Location
- Orange County, CA, US
- LinkedIn followers
- 500 followers
About Jim Ehrlich
Enthusiastic and collaborative partner / leader with deep knowledge of consumer…
Experience
Senior Vice President, Brand and Consumer Experience, Gfk Automobility
Jun 2018 — Present · Los Angeles, CA, US
Education
Burke Institute
Certification, Moderator Training
2007 — 2007
Tustin High School
Co-Valedictorian & National Merit Scholar
McClain Communications
Message & Media Training
2016 — 2017
UC Irvine
MA, Demography & Social Analysis
2002 — 2004
RIVA Institute
Certification in Group Facilitation, Qualitative Research Methodology
2014 — 2014
UC Irvine
BA, Sociology
2000 — 2002
Skills
- Cross-Functional Team Leadership
- Competitive Intelligence
- Marketing Strategy
- Ethnography
- Concept Generation
- Conceptual Design
- Product Marketing
- Quantitative Research
- Marketing Research
- Program Management
- Market Research
- Strategic Planning
- Advanced Planning
- Advertising Research
- Announcements
- Focus Groups
- Questionnaire Design
- Marketing
- Advertising
- User Acceptance Testing
- Strategy
- Market Analysis
- Vendor Management Experience
- Focus Group Moderator
- Event Management
- Competitive Analysis
- On-Air Announcing
- Market Intelligence
- Online Moderation
- Workshop Facilitation
- Product Development
- Product Management
- Analytics
- Feather Ruffling
- Management
- Consumer Behaviour
- Customer Insight
- Brand Loyalty
- Building Customer Loyalty
- Concept Development
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