Rachel Rainer Defrank

About Rachel Rainer Defrank

Reliable, energetic, and adaptable leader specializing in comprehensive creative strategies and executions. Bringing 15 years of experience to the table, with the last five focused on leading a remote team of graphic designers and motion animators to develop 360 campaigns for B2C Fortune 100 brands like Microsoft. Looking for new opportunities in Art Direction, Creative Direction, or Design Leadership.Recent accomplishments include:• Overseeing the creative development for over assets per year - marketed in 50 countries and 31 languages, yielding over 9 billion impressions.• Growing engagement rate on Interactive display banners by 1,463%.• Leading and mentoring a team of designers through the creative journey of multi-million dollar 360 campaigns• Collaborating with copywriters, animators, creative directors and project managers• Using data analysis to inform future creative decisions• Delivering high-end presentations to clients and stakeholders; maintaining positive client relationships while ideating complex concepts• Utilizing Generative AI software to innovate the ideation and storyboarding process-Professional skills include: • Creative direction, art direction and concept development• Team mentorship and leadership• Original ideation and storyboarding • Brand consistency, brand expansion, and strategic execution• Creative briefing and stakeholder presentations• Project scoping, resource allocation, and cross-team collaboration• Proficient to expert knowledge in industry tools and software, including but not limited to: Adobe Creative Cloud, Bridge, Photoshop, Illustrator, InDesign, Adobe XD, Figma, Leonardo, Firefly, Microsoft Office Suite, Basecamp, Dropbox, SharePoint, ElevenLabs, ChatGPT, Microsoft Copilot, Asana, and more.

Experience

1. Creative Director

   Merritt Group

   Jan 2025 — Present

Education

• Virginia Commonwealth University

  Bachelor of Fine Arts - BFA

• Virginia Commonwealth Unitersity, School of the Arts

  Bachelors of Fine Arts, Photography

  2007 — 2011

• Deep Run High School

  Advanced High School Diploma

  2003 — 2007

Skills

• Account Management
• Photography
• Adobe Creative Suite
• Social Media
• Advertising
• Indesign
• Social Media Marketing
• Digital Photography
• Catalog Layout
• Event Management
• Fashion
• Photoshop
• Mac
• Illustrator
• Visual Merchandising
• Layout
• Direct Mail
• Facebook
• Advertising Design
• Magazine Design
• SEO
• Creative Direction
• Graphic Design
• Magazine Layout Design
• Customer Service
• Customer Focused Design
• Event Photography
• Brand Development
• Brand Management
• Microsoft Office
• Art Direction
• Digital Media
• Visual Design
• Image Manipulation
• Graphics
• Marketing
• Art