Daniel Rodriguez

About Daniel Rodriguez

A diverse and creative marketing professional with a proven track record of quality content creation and solid ROI. My life and career experiences have given me the tools necessary to navigate today’s evolving business world with tenacity, compassion and an innate ability to adapt to an ever-evolving competitive landscape.

Experience

1. Manager, Digital Marketing

   ConnectiveRx

   Mar 2025 — Present · Pittsburgh, PA, US

   Developed and executed integrated digital marketing strategies for B2B healthcare products, leveraging organic & paid social media (LinkedIn), SEM (Google Ads & Microsoft Ads), and programmatic advertising (StackAdapt) to drive awareness and lead generation.• Led LinkedIn Ads campaigns resulting in a 117% YoY increase in lead submissions and a 93% decrease in cost per acquisition (CPA) — with 85% of submissions from priority target organizations.• Drove organic social media growth on LinkedIn, Instagram, and Facebook, achieving 18% YoY audience growth by aligning content with buyer personas and campaign cycles.• Developed and executed an email marketing program to nurture top customer segments with relevant content, driving renewals, upsells, and cross-sells while strengthening customer relationships.• Optimized Google Ads campaigns with enhanced targeting and messaging, increasing impressions by 115% and clicks by 63% YoY, establishing it as the #2 trac-driving channel.• Collaborated with internal thought leaders to create high-impact content assets (e.g, infographics, guides, and checklists) addressing audience challenges, resulting in increased engagement and lead nurturing.• Managed cross-functional teams and external agencies to execute campaigns on time and within budget, ensuring brand alignment and measurable ROI.• Guided SEO, AEO & GEO strategy to improve content discoverability, including keyword research and on-page optimization to support long-term visibility.

Education

• Brooklyn College

  Master of Fine Arts (M.F.A.), Television Production

  2012 — 2014

• Bloomfield College

  Bachelor of Arts (B.A.), Broadcast Journalism

  2002 — 2007

• Point Park University

  Master of Business Administration (M.B.A), Management

Skills

• Broadcast
• Final Cut Pro
• Video Production
• Television
• Editing
• Social Media
• Video
• Radio
• Entertainment
• Storytelling
• Photoshop
• Facebook
• Video Editing
• Pro Tools
• Public Speaking
• Camera Operating
• Technical Direction
• Canon Dslr
• Motion Graphics
• Lenses
• Avid
• Broadcast Television
• Sports
• Post Production
• Hd Video
• Broadcast Journalism
• Media Production
• Camera
• Commercials
• Producing
• Film Production
• Final Cut Studio
• Film
• Sound
• Documentaries
• Videography
• Directing
• Non-Linear Editing
• Audio Editing
• New Media