Deepu R

About Deepu R

I work as a Senior SEO Analyst with 7+ years of experience driving organic growth through strategy, performance analysis, and insight-led decision-making across content-led and growth-focused organizations, including both in-house and agency environments.My core focus is on analyzing search and content performance, identifying patterns, trends, and constraints, defining meaningful success metrics, and translating data into clear insights that support prioritization and business decisions. I approach SEO as an analytical and evaluation discipline, centered on understanding user intent, market signals, and performance drivers, rather than a checklist of tactical optimizations.I collaborate closely with editorial, product, design, and engineering stakeholders to align search strategy with platform realities, user experience goals, and business objectives. This often involves evaluating trade-offs, recommending strategic directions, and supporting teams with structured analysis and evidence-based recommendations instead of isolated execution.I also leverage AI-assisted research workflows to support analysis, synthesis, and insight generation, applying them with judgment and quality controls to enhance analytical thinking and efficiency. Overall, my approach is structured, data-driven, and outcome-focused, with an emphasis on scalable improvements tied to measurable impact.

Experience

1. Senior Seo Analyst

   H&r Block India

   Feb 2026 — Present · Trivandrum, IN

   Working as Senior SEO Analyst at H&R Block, currently managing SEO strategy and performance for the Lockton Insurance account.• Leading on-page, technical & content SEO initiatives• Managing enterprise-level SEO strategy• Working closely with client stakeholders• Driving organic growth, traffic optimization & performance reporting

Education

• Amity Education Group

  Master of Business Administration - MBA

  2017 — 2019

• Mahatma Gandhi University

  Bachelor of Technology - BTech

  2008 — 2012