Deepti Jha

About Deepti Jha

I lead experience design and strategy, driving customer focused design directions & creating impactful E2E product design solutions. I enjoy crafting simplified, innovative & harmonised user experiences. In past 15+ yrs of experience I have been solving complex product challenges, utilising systematic visual thinking & co-creation. These days I\'m utlizing collaborative frameworks to engage product, technology, and business stakeholders, with the goal of optimising design solutions and amplifying design impact within agile environment.I intend to practice continuous improvement, not only deliver the outcome but track and measure the impact for overall product success.Experience BACKGROUND:In my overall experience I have designed for enterprise & consumer applications across multiple domains & organisations. This helped me gain expertise in translating diverse business requirements into concepts that align with user’s mental modal & technology challenges. I have mastered quick visualisation, problem solving, design proposals, negotiating for customer experience and usability practices while enjoying hands on design craft, iteration exercises and executing quality in implementation. In recent past I have led experience design for health tech SAAS platform, learnt new paradigms of SAAS user experience, resolved multiple product challenges associated with different touch points by analysing E2E customer journey, doing usability validations and finally delivered scalable and harmonised customer centric solution.Super SKILLS- E2E Customer Journeys, Workflows & Experience Maps- Quick design proposals, self explanatory Wireframes & prototype demos- Problem solving with clear rationals, UX impact mapping & prioritisation- Design Investigations & reviews, User Experience Risk Assessments, Usability Test Protocols & Reports with visual recommendations- Design Language Systems - managing and creating scalable design solutions and guidelines- Handling design implementation, queries, conflicts, approvals and resolving unique use cases- Workshops- driving Co-creation with stakeholders, utilising UX tools & frameworks for effective facilitation- Effective collaboration & communications with product, development & business groups.

Experience

1. Ux Lead

   Google

   Sep 2024 — Present · Bengaluru, IN

   Driving Product Design & Strategy for Google Cloud - Enabling AIUX Practice and Processes- Aligning UX Strategy with Business Outcomes

Education

• S K Somaiya Vidyavihars College of Arts Science & Commerce Vidyavihar Mumbai 400 077

  BMM (Bachelors of Mass Media), Advertising

  2004 — 2007

• National Institute of Design

  PGPD, Design for Digital Experience / User Experience Design

  2008 — 2010

• Human Factors International

  Certification, Mobile User Experience Design

• Kendriya Vidyalaya

  Maths, Physics, Chemistry, Biology

Skills

• Photoshop
• User Experience
• Usability Reviews
• Illustrator
• Requirements Analysis
• Product / Service Ecosystems
• Heuristic Evaluation
• Wireframing
• Persona
• Information Architecture
• Adobe Fireworks
• Visual Design
• Reviews
• Heuristics Evaluation
• Interaction Design
• Visio
• User Interface Design
• Information Design
• User Experience Design
• Client Interactions
• Design Specifications
• Functional Requirement Documents
• User Testing
• Human Computer Interaction
• Microsoft Powerpoint
• Usability Engineering
• Prototyping
• Task Analysis
• Personas & Scenarios
• Product Development
• Usability Testing
• Expert Review
• E-Learning
• User Interface
• User Research
• Wireframes
• Powerpoint
• Use Case Analysis
• Microsoft Visio
• Branding & Advertising