Deeptiman Dasgupta

About Deeptiman Dasgupta

I am a Digital Marketing leader with 14+ years of experience driving scalable revenue and business impact through performance marketing, commerce and data-led strategy.I specialize in building and scaling full-funnel marketing engines across paid media, ecommerce, and analytics-aligning marketing investments directly with acquisition and revenue goals. My experience includes leading large-scale media mandates, owning annual and business forecasting and enabling measurable business outcomes. I have built and mentored high-performing teams.I love leveraging AI to solve marketing and growth challenges - using data, automation and intelligent systems to improve decision-making.Currently, I lead digital omnichannel growth at Tata Croma, and previously contributed to digital excellence at L’Oréal and led multi-market mandates at Publicis and Dentsu across Retail, Ecommerce, BFSI, Education, and Consumer sectors.

Experience

1. Lead, Performance Marketing

   Croma

   May 2022 — Present · Mumbai, IN

Education

• Yeshwantrao Chavan College of Engineering

  Bachelor of Engineering (B.E.), Information Technology

  2006 — 2010

• FORE School of Management, New Delhi

  Master of Business Administration (MBA), Marketing

  2013 — 2015

Skills

• Consumer Behaviour
• Microsoft Excel
• Market Research
• C
• Competitive Analysis
• Management Consulting
• Sql
• Analytics
• Business Strategy
• Management
• Presentation Design
• Product Development
• Google Analytics
• Pl/Sql
• Business Process Improvement
• Go-to-Market Strategy
• Client Presentation
• Software Project Management
• Business Development
• Google Adwords Professional
• Digital Marketing
• Business Intelligence
• Brand Management
• Google Search
• Team Management
• Oracle
• Requirements Analysis