Deepti Patel

About Deepti Patel

I’m a marketing leader with 17+ years of experience building, scaling, and repositioning consumer brands across Media, Fintech, Banking, Retail, and Real Estate.I’ve had the privilege of working with strong, category-defining brands such as Zee TV, DBS Bank, Timezone, and 91Springboard, experiences that have shaped my approach to building brands that balance strategy, creativity, and measurable business impact. My strength lies at the intersection of brand strategy, consumer growth, and digital execution—taking businesses from awareness to preference to scale.Career highlights include:Driving 22% brand equity growth following Zee TV’s landmark brand refresh, Aaj Likhenge Kal, contributing to market leadershipScaling Zee TV to #1 in viewership, strengthening brand salience and consumer affinityLaunching a 360° DBS Gold Loan campaign, resulting in a 15% increase in bookings within 3 monthsDelivering 29% DAU growth through a B2C app revamp at ShopSe, improving engagement and retentionReducing CPL by 30–35% through full-funnel restructuring and media optimisationConceptualising and launching India’s first social-led broadcast campaign (#ChangeHerNot), generating organic cultural impact and industry recognitionAwards & Recognition:Recipient of ‘Hero of the Year’ at ZEELWinner and nominee across Promax, IDMA, IMA, and Digital Abby for brand and campaign excellenceNominee for the Embark Leadership Program at ZEELI enjoy solving ambiguous growth challenges, mentoring and building high-performing teams, and creating brands that successfully balance emotion, performance, and scale.Key Skills: Brand Strategy | Consumer Insights | Annual Budget Planning | Content Marketing |Digital Marketing and Innovations | Partner Management | Brand Solutions || Consumer Acquisition | ROI Management l Media Planning | Retail Marketing | Launch Specialist | SEO/SEM | Campaign Management | PR |

Experience

1. Gm - Marketing

   91Springboard

   Jan 2024 — Present · Mumbai, IN

   Heading brand-building and lead-generation initiatives for 91Springboard• Brand: Building a comprehensive brand playbook including brand logo, setting a unified direction for content, campaigns, community building initiatives and partner collaborations• New launches: Strengthened 91Springboard’s footprint Pan-India, creating hyper-localized marketing campaigns to support expansion.• Lead generation and sales pipeline: Drive paid and organic channels for lead generation. Lead full-funnel digital strategy to ensure seamless acquisition and retention journey and increase customer engagement

Education

• Narsee Monjee College of Commerce and Economics

  BMS, Marketing

  2000 — 2002

• K. J. Somaiya Institute of Management Studies

  MMS, Marketing

  2004 — 2006

Skills

• Media Planning
• Brand Management
• Marketing Strategy
• Marketing Communications
• Television
• Event Management
• Key Account Management
• Market Research
• Marketing
• Strategic Partnerships
• Digital Marketing
• Lead Generation
• Product Marketing
• Strategy
• Social Media Marketing
• Integrated Marketing
• Marketing Event Planning
• Management
• Sales