Deepti Kumari
Performance Marketing Manager| Meta Ads | Google Ads |
- Role
- Digital Marketing Manager at Du Global
- Location
- New Delhi, DL, IN
- LinkedIn followers
- 500 followers
About Deepti Kumari
I’m a creative + data type. I love dissecting numbers to understand what’s not working…
Experience
Digital Marketing Manager
May 2024 — Present
Reduced Meta Ads CPL by 33% through audience refinement and creative Ads testing; boosted lead-to-conversion rate from 4-18 licenses in each month, driving revenue of 50 lakhs in 2 months via quality lead generation and funnel optimization- Recovered 25% of drop-off leads via multiple channels (WhatsApp double-tick, IVR push, Emailer), boosting lead-to-book consultation conversion by 12%- Increased lead form completion by 22% and reduced drop-offs by optimizing lead forms and landing pages- Developed performance dashboards using the Zoho CRM tool & Excel, and assessed campaign performance metrics like CPL, CPC, CAC, CTR, CPRL, Churn/drop off rate, and ROAS- Launched PPC campaigns for lead generation across platforms like Meta, Google, and LinkedIn to maximize reach, acquisition, and conversions-Executed A/B testing across creatives and ad copy, doubling CTR from 2% to 4% and reducing CPM (₹900 - ₹500), significantly improving campaign efficiency- Performed in-depth competitor and market analysis to identify trends, product competency gaps, pricing, offerings, and differentiation opportunities, and refined campaign strategies based on insights
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