Deepti Ganiga

About Deepti Ganiga

In my previous role at Viral Fission, In my role, I was responsible for curating daily news content that resonates with our brand\'s tone of voice (TOV) and creating compelling video essay scripts. I also excelled in crafting attention-grabbing captions and thumbnail copies aimed at enhancing social media engagement. One of my notable achievements included managing \"The Finest\" Pan- India campaign, where I coordinated contestants and ensured smooth end-to-end execution. Additionally, I oversee the Viral Fission Instagram page, handling content curation and scheduling. I played a key role in organizing our content calendar and collaborating closely with design teams to produce impactful visual assets. Furthermore, I led our participation in Collide, managing participants and overseeing social media postings on the event day. Overall, my role involved a blend of content creation, campaign management, and collaboration across various teams to drive our brand\'s digital presence and engagement. As a Social Media Intern at Only Much Louder (OML), I had the privilege of closely collaborating with premium brands such as Swiggy Instamart, AJIO, and Breezer Vivid, overseeing the end-to-end execution of daily operations. I was responsible for managing and curating content calendars, developing topical content, and preparing monthly presentations tailored to each brand\'s needs. Working efficiently with cross-functional teams ensured the timely delivery of both topical and cadence content, aligning with each brand\'s Tone of Voice (TOV). I regularly devised content strategies specific to the TOV of each brand and generated comprehensive monthly reports to track our progress and impact. Additionally, I contributed to the development of pitch decks as required and played a crucial role in shortlisting content creators and influencers for collaboration purposes. I also closely collaborated with external firms to ensure seamless execution of initiatives for our partnered brands. Through my experiences, I have had the opportunity to explore the complexities of Client Servicing, Influencer Marketing, Project Management, Social Media, and Strategy Development. I aspire to apply the skills I have honed over time as a contributing asset in your organisation.

Experience

1. Account Associate

   One Hand Clap

   Dec 2024 — Present · Mumbai, IN

Education

• SIES College of Arts, Science & Commerce SION(W)

  Bachelor's degree, Marketing

• SIES College of Arts, Science & Commerce SION(W)

  Bachelor's in management Studies , Marketing