Deepthi Kapila

About Deepthi Kapila

Seasoned business leader with 19+ years of experience delivering multi year profitable growth across direct to consumer and SMB businesses. Combines deep eCommerce and P&L leadership with a modern, AI enabled operating approach—shaping and influencing the adoption of intelligent agents and data driven insights that accelerate execution, elevate seller productivity, and improve customer satisfaction. Brings a strong continuous improvement mindset, leveraging AI and automation to reduce friction and modernize operational workflows. Demonstrated success leading end to end strategy and managing a multi billion dollar portfolio spanning diverse products, storefronts, and markets in the Americas. A trusted people leader and culture builder who attracts, develops, and empowers high performing teams.Chain Store Age ‘Top Women in Retail 2022’ award recipient.

Experience

1. Ecommerce and Sales Leader (Sr Director), Microsoft Store Americas

   Microsoft

   Jul 2016 — Present · Redmond, US

   Consistently delivered sales targets and double digit growth on multi billion dollar eCommerce business across physical (Surface, Xbox) and digital (Microsoft 365, Gaming) categories. • Led execution of the end to end direct to consumer eCommerce business across multiple storefronts, orchestrating 200+ stakeholders and introducing AI enabled insights and automation to streamline cross functional workflows and drive year over year efficiency gains. • Enabling, championing, and shaping the evolution of AI agents across Microsoft Store, including the launch of sales agent and optimizing the store virtual by defining business requirements, orchestrating cross-functional alignment, and ensuring AI solutions reduce friction across the customer journey.• Compliantly led operational and executional excellence across a complex region such as Americas with multiple countries, varying tax regulations and legal requirements, and localized customer behavior patterns. • Influenced long-term strategy and platform roadmap to help introduce, prioritize, enable make-vs-buy decisions on new features to attract and grow new customer base. • Attracted, retained, and developed talent across a geographically dispersed team, building a high performance culture grounded in continuous learning and applied AI. Drove team upskilling on AI tools and intelligent agents, coaching teams on practical use cases and accelerating adoption to elevate execution quality, decision speed, and operational efficiency.

Education

• Carnegie Mellon University - Tepper School of Business

  MBA

  2007 — 2009

• Osmania University

  B.E., Electronics and Communication

  1999 — 2003

Skills

• Organizational Behavior
• Marketing Strategy
• Telecommunications
• Product Development
• Analytics
• Strategy
• Leadership
• Product Management
• Marketing
• Competitive Analysis
• Program Management
• Itil