Deepshikha Borah

Strategic Sales & Marketing Director | Market-Making Growth Architect | P&L & Growth Strategist | Beauty & Wellness

Role
Director of Sales and Marketing at Modere India
Location
Guwahati, AS, IN
LinkedIn followers
500 followers
Sales & Business DevelopmentView LinkedIn profile

About Deepshikha Borah

I build markets, brands, and high‑performance teams that turn potential into profit.For more than two decades, I have led P&L, marketing, and commercial operations for MNCs like Avon and other global beauty & wellness brands. My leadership blends data‑driven decision‑making with granular consumer insight, spanning diverse demographics : age, income, culture, and regional nuance, to launch category‑defining products, scale go‑to‑market models, and unlock new revenue streams ahead of the curve. Having led pan-India operations, I bring a holistic understanding of regional business dynamics. In addition to leading brand and business growth, I have held Sales & training head roles where I led high-impact initiatives that strengthened team capability and improved revenue performance.Throughout my career, I have been passionate about creating positive organizational change, coaching leaders, and building high-performance teams that exceed targets and expectations.What I bring Growth Leadership: Delivered triple‑digit revenue growth and 4× market share in key territories by architecting hyper‑localized strategies that synchronized sales, brand, and supply‑chain execution. Full‑Funnel Marketing: Built omni‑channel programs—digital, social, retail, and field—that elevated brand awareness, doubled customer acquisition, and cut CAC. Sales Enablement & Training: Designed scalable curricula that boosted field‑force productivity by 30 %+ and created a robust pipeline of future leaders. Operational Excellence: Streamlined multi‑state operations, reducing cycle times and costs through strategies like local manufacturing and adopting new steps needed to improve customer experience and gross margins. Partnerships & Negotiation: Forged strategic alliances with distributors, retailers, and influencers to expand reach, and secure favorable commercial terms. Change Management: Fostered cultures of accountability and innovation, steering teams through digital transformation and other changes. Early experience in the aviation sector sharpened my passion for customer experience, safety, and continuous improvement—principles I carry into every leadership role.I thrive where brand purpose meets commercial ambition. Let’s connect if you’re looking for a proven operator who converts regional complexity into competitive advantage and Inspires teams to exceed expectations, driving sustainable success for the organization.

Experience

  1. Director of Sales and Marketing

    Modere India

    Oct 2023 — Present · Gurugram, IN

Education

  • Sikkim University, Gangtok

    PGDBM, Corporate MBA

    2010 — 2012

  • T C Girls School

    HSC, MBA

    1985 — 1993

  • AMC Bengluru

    Bachlor of Science, Comuter Science

    1997 — 2000

Skills

  • Flights
  • Airlines
  • Operations Management
  • Training
  • Performance Management
  • Crm
  • Aircraft
  • Team Management
  • Sales
  • Change Management
  • Commercial Aviation
  • Aviation
  • Customer Service
  • Sales Management
  • Team Building
  • Management
  • Airports

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Deepshikha Borah — Director of Sales and Marketing at Modere India in Guwahati, AS, IN | Unifers