Deepshikha Borah
Strategic Sales & Marketing Director | Market-Making Growth Architect | P&L & Growth Strategist | Beauty & Wellness
- Role
- Director of Sales and Marketing at Modere India
- Location
- Guwahati, AS, IN
- LinkedIn followers
- 500 followers
About Deepshikha Borah
I build markets, brands, and high‑performance teams that turn potential into profit.For more than two decades, I have led P&L, marketing, and commercial operations for MNCs like Avon and other global beauty & wellness brands. My leadership blends data‑driven decision‑making with granular consumer insight, spanning diverse demographics : age, income, culture, and regional nuance, to launch category‑defining products, scale go‑to‑market models, and unlock new revenue streams ahead of the curve. Having led pan-India operations, I bring a holistic understanding of regional business dynamics. In addition to leading brand and business growth, I have held Sales & training head roles where I led high-impact initiatives that strengthened team capability and improved revenue performance.Throughout my career, I have been passionate about creating positive organizational change, coaching leaders, and building high-performance teams that exceed targets and expectations.What I bring Growth Leadership: Delivered triple‑digit revenue growth and 4× market share in key territories by architecting hyper‑localized strategies that synchronized sales, brand, and supply‑chain execution. Full‑Funnel Marketing: Built omni‑channel programs—digital, social, retail, and field—that elevated brand awareness, doubled customer acquisition, and cut CAC. Sales Enablement & Training: Designed scalable curricula that boosted field‑force productivity by 30 %+ and created a robust pipeline of future leaders. Operational Excellence: Streamlined multi‑state operations, reducing cycle times and costs through strategies like local manufacturing and adopting new steps needed to improve customer experience and gross margins. Partnerships & Negotiation: Forged strategic alliances with distributors, retailers, and influencers to expand reach, and secure favorable commercial terms. Change Management: Fostered cultures of accountability and innovation, steering teams through digital transformation and other changes. Early experience in the aviation sector sharpened my passion for customer experience, safety, and continuous improvement—principles I carry into every leadership role.I thrive where brand purpose meets commercial ambition. Let’s connect if you’re looking for a proven operator who converts regional complexity into competitive advantage and Inspires teams to exceed expectations, driving sustainable success for the organization.
Experience
Director of Sales and Marketing
Oct 2023 — Present · Gurugram, IN
Education
Sikkim University, Gangtok
PGDBM, Corporate MBA
2010 — 2012
T C Girls School
HSC, MBA
1985 — 1993
AMC Bengluru
Bachlor of Science, Comuter Science
1997 — 2000
Skills
- Flights
- Airlines
- Operations Management
- Training
- Performance Management
- Crm
- Aircraft
- Team Management
- Sales
- Change Management
- Commercial Aviation
- Aviation
- Customer Service
- Sales Management
- Team Building
- Management
- Airports
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