Deepraj Deb
Senior Social Media Analyst | Digital Marketing Strategist | Performance Marketing & Audience Growth
- Role
- Sr Associate Analyst at Tech Mahindra
- Location
- Kolkata, WB, IN
- LinkedIn followers
- 500 followers
About Deepraj Deb
Dynamic Social Media & Brand Growth professional with 5+ years of experience specializing…
Experience
Sr Associate Analyst
Feb 2024 — Present · Kolkata, IN
Develops and executes data-driven social media strategies, increasing audienceengagement and brand recognition. Optimizes paid advertising campaigns (Google Ads, Facebook Ads, LinkedIn Ads),improving conversion rates and reducing acquisition costs. Leads multi-platform content creation, ensuring brand consistency across Instagram,LinkedIn, Twitter, and YouTube. Monitors KPIs using Google Analytics and Meta Business Suite, refining campaignperformance based on real-time insights. Manages influencer marketing partnerships, amplifying brand reach throughhigh-profile digital collaborations.Key Achievements: Increased audience engagement by 35% through targeted content strategies. Optimized paid ad spending, reducing acquisition costs by 20%.
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