Deepraj Gautam

About Deepraj Gautam

I’m a Social Media Marketer and Digital Marketing Specialist with hands-on experience in content strategy, performance marketing, paid advertising, and AI-powered marketing workflows.I work across LinkedIn, Instagram, Facebook, and YouTube, supporting brands with social media management, content planning, creative design, and paid ads execution focused on measurable outcomes such as engagement, reach, and lead generation.CORE EXPERTISE- Social media strategy and content planning- Content calendar creation and scheduling- Creative design and ad visuals using Canva- Caption writing optimized for engagement and brand voice- Meta Ads and Google Ads setup, optimization, and performance tracking- Paid advertising, A/B testing, and conversion optimization- Analytics, reporting, and performance analysis- AI-powered content creation and generative AI tools- Marketing automation and workflow optimizationPROFESSIONAL HIGHLIGHTS- Increased Instagram and Facebook engagement by 25% within 3 months- Supported paid social campaigns focused on lead generation and brand awareness- Contributed to data-driven marketing strategies for multiple brands and agencies- Collaborated with cross-functional and international teams- Used AI marketing tools to improve productivity, content quality, and campaign efficiencyI’m passionate about performance-driven social media marketing where creativity meets analytics. My focus is on using AI-powered content, paid ads, and data-driven strategies to help brands grow visibility, improve audience engagement, and scale results efficiently.I’m open to networking, collaborations, and opportunities in social media marketing, performance marketing, paid advertising, and AI-driven growth.

Experience

1. Social Media Executive

   Scalemyclick

   Dec 2025 — Present · St. Petersburg, FL, US

   At ScaleMyClick, I work on building and executing social media strategies focused on brand awareness, engagement, and performance. I support end-to-end content creation, assist with paid advertising efforts, and use AI-driven tools to improve workflow efficiency and campaign outcomes.Key Highlights- Managed and scheduled content for LinkedIn, Instagram, and Facebook - Designed creatives and social media visuals using Canva - Wrote engaging captions aligned with brand voice and campaign goals - Assisted in managing and optimising Meta Ads and Google Ads campaigns - Analysed performance metrics and supported reporting for continuous optimisation - Used AI tools to streamline content ideation, creation, and analytics - Collaborated with the team on content planning and marketing strategy execution