Deep Patel
Pricing & Promotions Planner, Merchandise Operations @Giant Tiger
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WORK HISTORY
Pricing & Promotions Planner, Merchandise Operations @Giant Tiger
Ottawa, ON, CA
EDUCATION
University of Northern British Columbia (UNBC)
Bachelor of Commerce - BCom
NAIT (Northern Alberta Institute of Technology)
Associate's degree
ABOUT DEEP PATEL
As a business and marketing operations professional, I specialize in transforming complex datasets into actionable strategies that drive revenue growth, optimize pricing, and elevate campaign performance. My experience extents across retail, fintech and telecom where I have delivered measurable impact through pricing intelligence, customer segmentation, and full-funnel analytics. Currently, I lead pricing and promotional planning at Giant Tiger, where I support the organization’s lowest-price strategy by engineering dynamic price index dashboards, optimizing cross-functional promotional campaigns, and surfacing insights on customer behavior, elasticity, and margin performance. I partner closely with Category Management, Marketing, and Digital teams to align promotions with buying trends—boosting ROI by up to 12% and reducing pricing decision cycles by 35%. Previously at Financeit, I built and scaled sales analytics programs that enhanced sales pipeline efficiency and strategic lending initiatives through targeted customer programs. I developed Looker dashboards and built actionable insights to support product and operations teams in making data-driven decisions. My toolkit includes Power BI, Tableau, SQL, Google Analytics, NielsenIQ, and Looker—supported by a deep understanding of data attribution, campaign measurement, and behavioral analysis. I thrive at the intersection of business strategy, marketing performance, and data storytelling. I am passionate about bridging the gap between insight and action—collaborating across teams to convert raw data into growth-driving decisions. Let’s connect and explore how smarter data can power better business.
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