Deepinder Singh
Lead- Digital Media Sales | Branding | Performance | Programmatic | Content | Custom IPs | Leadership | Strategy | Helping media organizations achieve 2x-5x revenue growth through my innovative D.P.S Strategy.
- Role
- Lead- Fashion, Retail, Auto and Ancillary Category at Paytm Ads
- Location
- New Delhi, DL, IN
- LinkedIn followers
- 500 followers
About Deepinder Singh
Success is not just about achieving your goals; it\'s about the journey of continuous…
Experience
Lead- Fashion, Retail, Auto and Ancillary Category
Jun 2022 — Present · New Delhi, IN
As the Assistant General Manager at Paytm Ads, I was brought on board to scale business operations and drive revenue growth across the Automotive (Legacy, Ancillary & EV OEMs), Fashion, and Retail (D2C, LFR, etc.) sectors by advising advertisers on best practices in branding and performance solutions.Currently leading the monetization for multiple categories- Auto, Travel, Education, Health, Construction, and Real Estate- Strategic Leadership: Developed and implemented comprehensive business strategies, achieving a 3X revenue growth in FY’23- Performance Optimization: Delivered a 5X ROAS in the Fashion and Retail category through tailored, data-driven solutions- Innovation: Conceptualized and monetized innovative rich media impact solutions for the Automotive category, unlocking new revenue opportunities- Product Development: Established a strong presence for Paytm’s data-driven DSP-Video solutions, alongside other branding and performance products- Client Relationships: Fostered productive relationships with clients and agency partners, resulting in recurring business- Process Enhancement: Enhanced the sales process (including pitch, decks, and reports) and improved the reporting structure to ensure an outstanding client service experience- Leading the business partnerships and solving problems of our key clients (Pan India) across categories namely, Lenskart, Clovia, Eyemyeye, H&M, M&S, FabIndia, Castrol, Maruti Suzuki, Tata Motors, Apollo Tyre, Bajaj, Nissan, Mahindra, etc.
Education
The Indian Institute of Planning & Management
MBA
2007 — 2009
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