Deepika Yadav
“Creative Marketing Specialist | Turning Ideas into Results”
- Role
- Marketing Specialist at Zkteco India
- Location
- Bengaluru, KA, IN
- LinkedIn followers
- 500 followers
About Deepika Yadav
As a Marketing specialist 4+ years of diverse experience, I specialize in crafting data-driven marketing strategies, executing high-impact digital and offline campaigns, and driving brand growth through analytics and optimization.At ZKTeco Biometrics India, I manage everything from B2B campaigns and product launches to CSR operations and MIS reporting. I bring a strong command of tools like Power BI, Salesforce, HubSpot, Google Analytics, and Mailchimp, ensuring insights translate into measurable outcomes.With hands-on experience across marketing, application support, and data analysis, I’ve led multi-channel campaigns, enhanced SEO, and supported stakeholder reporting — always with a results-oriented mindset. Skills: Digital Marketing | Data Analysis | Campaign Strategy | SEO/SEM | CSR Projects | MIS & KPI Reporting | Power BI | HubSpot | Salesforce | Email Marketing Tools: Google Ads, Hootsuite, Mailchimp, Meltwater, Trello, Zendesk, MySQLI\'m passionate about purpose-driven marketing, building long-term brand value, and contributing to meaningful impact through structured CSR.Let’s connect — I’m open to new opportunities and collaborations in marketing, data, or CSR domains.
Experience
Marketing Specialist
Mar 2024 — Present · Bengaluru, IN
Developed and executed go-to-market strategies for product launches, delivering engaging presentations at seminars and exhibitions to promote offerings.Managed digital marketing campaigns across SEO, social media, email, and events, driving brand visibility and business growth.Optimized campaign performance by analyzing metrics and implementing data-driven improvements to enhance ROI.Maintained accurate customer accounts and documentation, ensuring seamless service and superior client satisfaction.Conducted data analysis and created KPI dashboards using Google Analytics, Adobe Analytics, and Power BI to provide actionable insights.Monitored user behavior and conversion rates, refining strategies and developing sales dashboards for data-driven decision-making.Led CSR initiatives in healthcare and education, overseeing budgets, fund allocation, and stakeholder coordination.Conducted market research to identify trends and competitive insights, enhancing product positioning and strategy alignment.Managed offline branding campaigns, including stalls and activations, to boost brand presence at key events.Assisted in planning, executing, and tracking offline marketing campaigns and events, ensuring timely delivery of materials and resources.Coordinated with vendors, suppliers, and internal teams for campaign execution and performance reporting.Supported event logistics, registration, attendee communications, and post-event follow-up activities.Streamlined data tracking and reporting systems for improved efficiency and performance insights.
Education
Army Public School (APS)
Associate's degree, Business/Commerce, General
Savitribai Phule Pune University
Master of Business Administration - MBA, Marketing/Marketing Management, General
2018 — 2020
Indian Institute of Management, Indore
Management Development Programme-(MDP), Business, Management, Marketing, and Related Support Services
2019 — 2019
Chhatrapati Shahu Ji Maharaj University
Bachelor of Business Administration - BBA, Business Administration and Management, General
2015 — 2018
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