Deepika Vijay

WORK HISTORY

ABOUT DEEPIKA VIJAY

About Me: Driven by a passion for digital marketing, strategy, and customer engagement, I am a results-oriented marketing professional with a strong background in both analytical and creative aspects of campaign management. Currently working as a Strategy Planning and Reporting Analyst at Lloyds Banking Group, I specialize in blending data-driven insights with strategic planning to create impactful marketing solutions. Experience & Expertise: With over 3 years of experience in roles across digital marketing, marketing strategy, and financial analysis, I bring a multi-faceted approach to every project. At Lloyds Banking Group, I focus on customer insights, financial reporting, and strategic presentations, collaborating with cross-functional teams to enhance business outcomes. Previously, as a Senior Marketing Executive at Sath Digitech and Marketing Executive at Network Deft Private Limited, I led campaigns focused on social media marketing, SEO, content creation, and email marketing that drove measurable engagement and ROI. Skills & Specialties: Digital Marketing: Skilled in SEO, email marketing, social media strategy, and content creation, I leverage tools like Google Analytics and WordPress to optimize campaign performance. Data Analysis: Proficient in financial analysis, market segmentation, and performance tracking, using insights to drive customer-centric strategies. Customer Engagement: Experienced in creating meaningful customer experiences through targeted campaigns, market research, and personalized communications. Project Management: Adept at managing end-to-end campaign cycles, I ensure each project aligns with strategic objectives and delivers high impact. Career Objective: I am excited to continue my journey in digital marketing, focusing on roles that allow me to apply my expertise in data-driven marketing and customer engagement to deliver outstanding results. My goal is to collaborate with innovative teams that prioritize customer-centric solutions and drive value through strategic, insight-led marketing.