Deepika Singh

About Deepika Singh

I have spent 18 years at the intersection of enterprise data and business transformation — at Colgate-Palmolive globally, PepsiCo, and now Pidilite Industries. But I have never just managed data. At every organisation, I have built the case that data governance is not a back-office function. It is the foundation every business decision rests on.Today, as Head of Master Data Cell at Pidilite, I lead a team of 10 and serve as the enterprise-wide data authority — formally owning Vendor, Product, and Material Masters, while being consulted across HR, Customer, Finance, and all strategic data initiatives. I am currently leading Pidilite\'s flagship MDM-G digital transformation: a multi-crore, AI-driven, cloud-native platform (Manch Technologies) — end-to-end, from vendor selection and TCO analysis to investment justification at President/Chairman level and phased delivery governance.Across my career, the impact has been measurable: from 98% automation in data entry at Colgate LATAM and an 80% reduction in manual errors at Pidilite, to a 30% improvement in data quality through a cleansing initiative I negotiated and owned end-to-end. I have also delivered 100% operational continuity through complex cross-regional migrations, including Warsaw, and a 25% increase in stakeholder satisfaction through cross-regional MDGM integration.My experience spans SAP-MDG, S/4 HANA, Salesforce, AI-driven MDM platforms, regulatory compliance, SOX, and change management across LATAM, EMEA, and APAC.I am drawn to organisations where data leadership is a strategic priority — and where the work of building trustworthy data foundations can be driven from the top.

Experience

1. Head- Master Data Cell

   Pidilite Industries Limited

   Oct 2023 — Present · Mumbai, IN

   Leading enterprise master data strategy and governance at Pidilite Industries, reporting to General Manager (GM reports to President and Chairman). Managing a team of 10 and serving as the enterprise-wide data authority — formally across Vendor, Product, and Material Masters, and informally across HR, Customer, Finance, and all strategic data initiatives. Key achievements- Leading Pidilite\'s flagship AI-driven MDM-G transformation (Manch Technologies) — cloud-native, no-code platform replacing fragmented manual workflows. Led end-to-end vendor selection, TCO analysis (Rs.50L-1Cr one-time;cost-neutral net TCO), and investment approval at MD/Chairman level- Independently negotiated and secured budget approval for data cleansing initiative — delivered 30% improvement in data quality across vendor and material records- Defined scope and negotiated commercial rates for all API-based verification initiatives (PAN, GST, MSME, bank account); partnered with commercial teams for contract finalisation- Reduced manual errors by 80% through supplier experience transformation and AI-driven process redesign- Defined enterprise-wide data management policies ensuring 100% compliance across all domains- Recognised as enterprise data authority — formally consulted in cross-functional steering committees and informally sought out across all business functions for data strategy and governance guidance.

Education

• University of Mumbai

  Master of Business Administration (M.B.A.), Marketing

  2002 — 2004

Skills

• Business Analysis
• Business Process
• Erp