Deepika Rathod
Marketing and Public Relations Professional
- Role
- Senior Account Executive at Burson
- Location
- Mumbai, IN
- LinkedIn followers
- 500 followers
About Deepika Rathod
Experienced Marketing writer, creator and specialist with a demonstrated history of…
Experience
Senior Account Executive
Feb 2022 — Present
Currently I am working as an account executive at Genesis BCW and handling clients like & TV- Drafting stories on regular basis - Creation of story/ campaign ideas- Manage media inquires and interview requests and schedule & direct the same- Conceptualisation of PR techniques/ Image building- Copy Writing for print and digital articles- Handled on ground events, press conferences- Pitching to print and electronic media & coordinating for exclusive shoots and stories - Track newspapers, magazine and online portals for competition update and story forecasting- Gather key PR opportunities across print, online and electronic media- Monitor, evaluate and communicate PR results to clients on a regular basis- Competitor & Industry story tracking on weekly basis- Drafting of monthly coverage reports as well as weekly work in progress reports- Upgradation of media database on regular intervals- Celebrity management - Crisis Management
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