Deepika Patel
Global Marketing Lead - Iot & Engineering @Cognizant
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WORK HISTORY
Global Marketing Lead - Iot & Engineering @Cognizant
Manchester, GB
I lead Cognizant’s global strategic narrative and multichannel demand‑generation initiatives across AI, IoT, Edge, and Embedded Engineering across verticals.I drive high‑impact thought‑leadership programs that elevate our brand and convert narrative into measurable pipeline impact across priority markets.By uniting SMEs, sales, and partners, I orchestrate cohesive marketing motions that translate complex engineering capabilities into clear, outcome‑driven messages for target industries and strategic accounts.My focus is crisp messaging, partner co‑marketing, and programs that connect engineering expertise to board‑level outcomes. I oversee campaign performance, ensure lead‑to‑revenue alignment, and act as a central connector between marketing strategy, engineering expertise, and field execution.
EDUCATION
INDIAN SCHOOL OF BUSINESS MANAGEMENT AND ADMINISTRATION
MBA, Business Marketing
Air Hostess Academy
Aviation and Hospitality Management
SKILLS
ABOUT DEEPIKA PATEL
20 years of experience crafting innovative marketing strategies for driving business growth, helping brands tell their stories, and engaging with their audiences. Passionate about creating impactful brand awareness and demand gen ABM campaigns that deliver results using online and offline channels. Encircling 360 aspects of marketing - from strategic planning to budget management, operations, and team leadership.#MarketingStrategist #ResultsDrivenMarketing #Leadership #TeamBuilder #MarketingMaven #BrandExpert
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