Deepika Dalal
Product Marketing & Campaign Manager | Driving User Activation & Retention via Data-led CRM Journeys | FinTech | B2B/B2C
- Role
- Deputy Manager at Angel One
- Location
- Gurugram, HR, IN
- LinkedIn followers
- 500 followers
About Deepika Dalal
CRM lifecycle marketing professional with 8 years of experience accelerating growth with…
Experience
Deputy Manager
Oct 2022 — Present · Mumbai, IN
I lead multichannel lifecycle campaigns for B2B clients using tools like CleverTap, Netcore, BigQuery, and more. My role spans CRM-led journey building, segmentation, campaign automation, and personalized messaging via WhatsApp, push, email, and in-app. I drive product adoption, activation, and SIP growth through data-driven strategies, stakeholder alignment, and funnel optimization. I also oversee campaign attribution, performance analytics, and cross-functional coordination with Product, Tech, and Compliance teams.
Education
Maharaja Surajmal Institute
Bachelor of Business Administration (BBA)
2012 — 2015
P.D.M. COLLEGE OF EDUCATION
Higher secondary
MIT School of Business
Post Graduate- Marketing
2015 — 2017
Skills
- Social Media Marketing
- Retail
- Microsoft Excel
- Cross-Functional Coordination
- Negotiation
- Microsoft Office
- Networking
- Team Coordination
- Market Research
- Ezmrs
- Drawing
- Leadership
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