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Current company Biba Apparels
Retail · 444 employees · Founded 1986 · New Delhi, Delhi, India
BIBA is one of the most loved ethnic fashion brand in India. Biba, the Indian fashion giant, stands true to its name. The brand has been dressing and embellishing demure maidens from every corner of India since 1986. The word “biba” is a Punjabi endearment for a young and pretty girl. It implies sublime qualities, compelling Mrs. Meena Bindra, the founder of Biba, to use the name for the line of salwar, kameez, and dupattas that she launched in 1986. What began as a fashionable and affordable line remains the brand’s ethos today: fashion at affordable price. Today, the mix-and-match range has a very contemporary sensibility, and the salwar-kameez range is very ethnic, defined by an Indian crafted look, hand-block prints, and vegetable dyes. Indian handlooms with traditional embroideries and other techniques are applied in producing the garments. Biba pioneered Bollywood merchandising in India by providing costumes for Na Tum Jano Na Hum in 2004. It covered ten more projects, including blockbusters such as Devdas, Hulchul and Baghban. Awards - Best ladies ethnic Wear Brand at shopper’s stop pinnacle award ceremony 2004 - Golden scale Trophy “Brand of the year Women’s Indian ethnic wear 2005 - The Apex award “Brand of the year women’s Indian ethnic wear by CMAI in 2005 - Golden scale Trophy “Brand of the year Women’s Indian ethnic wear 2006 - FMCG Consumer reaction award in fashion and specialties (Women’s Formal) in 2006 - Appreciation award from mission of charity in 2007 - Iconic ladies ethnic wear Brand –Centrals icon in 2008 - Most admired Women’s ethnic wear Brand in 2009 by images fashion award- Most Popular ethnic wear Brand (Female)at 3rd Global youth Marketing award 2010 - Most admired Women’s ethnic wear Brand in 2011 by images fashion award. Products Salwar Kameez Dupatta, Mix N Match collections, Unstitched Fabric and Girls range With BIBA, always expect a truly unique, wow-inspiring ethnic experience!