Deeparna B.
Manager Martech Capabilities, Air Miles @BMO
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WORK HISTORY
Manager Martech Capabilities, Air Miles @BMO
Toronto, ON, CA
Team lead for the MarTech team responsible for the strategic direction and day-to-day operations of email marketing campaigns and cross channel marketing automation programs for Air Miles. This encompasses a wide spectrum of initiatives aimed at various stages of the customer lifecycle, including onboarding, initial activation and increasing engagement, cross-selling opportunities, customer retention and reactivation strategies. Lead the team’s overarching objective to leverage the full capabilities of Marketing Tech Stack for implementation of targeted and personalized email communications and automated workflows that nurture customer lifecycle, drive conversions, and foster long-term loyalty by meeting collectors at the lifecycle stage of where they are at through personalized messaging Lead the end-to-end development of new marketing technology capabilities for more relevant marketing cross channel communications, ensuring alignment with the business objectives of critical internal and external partners through leadership in the design, meticulous testing, and seamless implementation of innovative MarTech solutions.
EDUCATION
Maharaj Sayajirao University
BBA, Marketing Manangement
National Institute of Fashion Technology
Masters in Fashion Management
ABOUT DEEPARNA B.
As a marketer, a common objective across all my projects has been to to win customers, keep them by making sure they have a great experience, and keep them coming back. How do I do this? By combining data driven insights with consumer centric storytelling.I have experience in data driven performance marketing on direct marketing channels and digital platforms; spanning across industries including airline loyalty, financial services and retail. I use my experience to combine analytical inputs with technology, to build upon the relevant personalized message relayed through the digital channels for precision targeting aimed at minimising costs and maximizing the return on the marketing spends.I have been a part of several key projects at an organisation level, and helped achieve revenue driven measurable business goals.
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