Deepa Paliyam

About Deepa Paliyam

Dynamic and outcome-driven Digital Marketing professional with over 12 years of experience focused towards Marketing Automation, Campaign Management, and Digital Strategy. Certified Account Engagement (Pardot) Specialist with a strong background in Marketo, SFDC and supporting marketing technologies. Proven ability to design impactful campaigns, streamline processes, and foster meaningful client relationships, driving measurable success and profitability.Strategic Visionary: Crafting data-driven marketing programs to achieve business objectives.Campaign Expertise: Orchestrating and optimizing multi-channel campaigns for maximum reach.Client-Oriented Professional: Building and maintaining productive client relationships.Analytical Thinker: Leveraging analytics to refine strategies and enhance campaign performance.Key Competencies - Multi-channel demand generation and lead nurturing - Marketing automation strategy and CRM integration - Campaign performance analysis and optimization - GTM strategy and cross-functional leadership - AI-enabled thought leadership and innovation - Data-driven insights & KPI dashboards - Training and enablement - Change management - Compliance and governance

Experience

1. Martech Pmo, Outbound Ops Lead

   Genpact

   Jun 2025 — Present

Education

• Kendriya Vidyalaya

  Higher Secondary, Informatics Practices

  1992 — 2004

• Balaji Institute of International Business

  PGDM(International Business), International Business

  2010 — 2012

• Cochin University of Science and Technology

  B.Tech, Computer Science & Engineering

  2006 — 2010

Skills

• Content Management
• Microsoft Office
• Html
• Customer Relationship Management (Crm)
• Web Development
• SEO
• Social Media Advertising
• Search Engine Marketing (Sem)
• Search Engine Optimization (SEO)
• B2b Marketing
• Organic Search
• Web Analytics
• Market Research
• Email Marketing
• Team Management
• Digital Strategy
• Online Marketing
• Marketing Strategy
• Crm
• Mailchimp
• Content Marketing
• Project Management
• Social Media Optimization (Smo)
• Design Implementation
• Sql
• Business Development
• Digital Marketing
• Marketing Automation
• C
• Pardot
• Google Webmaster Tools
• Analytics
• Business Strategy
• Google Analytics
• Media Planning
• Multi-Channel Marketing
• Social Media
• Css
• Social Media Marketing
• Microsoft Excel