Deepanwita Nandi

About Deepanwita Nandi

I’m a B2B marketing professional with over 6+ years of experience driving brand growth through social media and lead generation initiatives for global cybersecurity firms, as well as India-based SaaS, edtech, and e-commerce companies. I’ve also gained exposure to global campaigns across APAC and the US regions.My work sits at the intersection of social media strategy, performance marketing, and demand generation, building LinkedIn-led growth engines, executing high-intent campaigns, planning strategic marketing automation strategies and translating complex offerings into clear, conversion-focused messaging.I’ve contributed to outcomes such as:• 3X organic LinkedIn follower growth with 78% higher engagement vs competitors• 64%+ increase in impressions driven by content and campaign optimisationWhat I bring to the table- B2B social media and LinkedIn growth strategy- Performance marketing across LinkedIn, Google, and Meta- Campaign planning, budget optimisation, and funnel mapping- Brand positioning and digital GTM execution - Marketing automation foundations (HubSpot, Make.com, Zapier)- Content, email, and video aligned to the full funnelI’m currently open to B2B-focused roles in Corporate Communication, Campaign Management, Performance Marketing, or Brand Management, where clarity, collaboration, and measurable impact are valued.Let’s connect.

Experience

1. Social Media and Brand Manager

   Ampcus Cyber

   Oct 2024 — Present · Bengaluru, IN

   SOCIAL MEDIA MANAGEMENT: Led global social media strategy and calendar planning, boosting organic engagement for LinkedIn by 78% vs competitors, growing followers by 53% MoM (3X growth overall), and increasing impressions by 64.8%. Managed online reputation and community engagement and queries across time zones - Asia-Pacific, USA, and MEA. CAMPAIGN MANAGEMENT: Executed integrated lead generation campaigns on Google Ads and LinkedIn Campaign Manager, driving high engagement and delivering qualified leads.REBRANDING: Spearheaded company-wide rebranding: developed unified brand guidelines, website, repositioning and brand collaterals.CONTENT MARKETING: Produced impactful, high-quality content for internal and external communication, including AI-driven videos (Leonardo.ai, RunwayML), carousels, trending reels, ghostwritten blogs, landing pages, scripts for e-learning, brochures, standees, product/sales emailers, infographics and service-focused messaging to amplify brand visibility and awareness.ANALYTICS & OPTIMIZATION: Leveraged performance analytics and marketing intelligence to monitor KPIs, optimise campaign ROI, and ensure data-driven continuous improvement across all marketing channels.GLOBAL EVENTS: Collaborated with leadership on branding and marketing communications for international and national cybersecurity events and training awareness sessions across India, Dubai, and the Philippines, strengthening digital visibility, generating post-event content, and marketing key industry partnerships on LinkedIn.CROSS-FUNCTIONAL COLLABORATION: Worked closely with C-suite leaders, functional heads, and other stakeholders to align marketing objectives, translating business goals into targeted and engaging social media campaigns.EMPLOYEE BRANDING: Initiated and led engagement activities, internal campaigns to enhance employee advocacy, promote company culture, and drive brand-aligned engagement programs, strengthening overall organisational identity & retention.

Education

• Amity University Rajasthan, Jaipur

  BA journalism and mass communication, Advertising, Marketing Management, Corporate Communication and Public Relations

  2015 — 2018

• Indian Institute of Technology, Delhi

  Executive Program in Brand Management, Marketing

• Kendriya Vidyalaya

  Higher Secondary, CBSE., Computer Science

  2002 — 2015