Deepanshu B Sharma

About Deepanshu B Sharma

Results-driven marketing professional with over 5 years of experience, including a significant tenure at Eastman, leading end-to-end BTL campaigns, trade marketing, and retail visibility initiatives across India. At Eastman, successfully conceptualized and executed nationwide activations, including product sampling, dealer board branding, POSM deployment, and event participation (domestic & international). Adept at collaborating with sales and cross-functional teams to drive distributor and retailer-level engagement. Experienced in vendor management, budgeting, procurement, and audit-compliant inventory control. Proven ability to optimize marketing operations, enhance brand presence at the grassroots level, and deliver post-campaign insights that drive continuous improvement.

Experience

1. Marketing Specialist

   Zavenir Daubert

   Jun 2025 — Present · Gurugram, IN

   Executed BTL (Below The Line) marketing activities, including budget planning and allocation from corporate to micro levels- Managed POP (Point of Purchase) & POSM (Point of Sale Materials), including inventory, new developments, sourcing, dispatch, and execution- Planned and managed BTL activities nationwide- Identified, planned, procured, executed, verified, and audited outdoor and in-shop branding (vinyl, sun-board, and signage)- Supported corporate campaigns with planned and implemented BTL activities- Managed relationships with external agencies for marketing campaigns- Maintained accurate purchase and pricing records- Handled vendor management, including selection, registration, verification, and KYC- Reviewed, compared, analyzed, and approved products and services for purchase- Maintained and reviewed supplier information, including qualifications, delivery times, and product ranges, while negotiating contracts- Organized and executed offline events, including identifying event opportunities, planning, execution, press conferences, and corporate activities- Coordinated workshops and managed domestic and international trade show participation and brand promotion events- Managed catalogue creation- Handling Purchase of Marketing Including ATL/BTL/ POPDeveloped and managed social media marketing calendars and campaigns- Created frameworks to enhance brand engagement across all platforms, driving profitability-Agency Handling - Monitored return on investment across all channels, including WhatsApp marketing- Planned and implemented WhatsApp marketing strategies- Managed influencer partnerships on Instagram and YouTube, overseeing pitches, content flow, and product strategies- Handled employer branding and online reputation management across various portals.

Education

• IIBM

  Master of Business Administration - MBA, Marketing and SCM