Deepali Solanki
Assistant Campaign Manager @ spocto - A Yubi Company | Performance Marketing Campaigns
- Role
- Assistant Campaign Manager at Spocto X (A Yubi Company)
- Location
- Mumbai, MH, IN
- LinkedIn followers
- 500 followers
About Deepali Solanki
At spocto, my focus as a Assistant Campaign Manager revolves around spearheading performance marketing initiatives that drive client engagement and meet critical KPIs. Leveraging my proficiency in marketing automation, I have been instrumental in designing and executing multi-channel campaigns that significantly contribute to our clients\' success. Our team\'s work with notable financial institutions, including ICICI Bank and HDFC Bank, showcases our commitment to delivering innovative and result-oriented marketing strategies.Collaboration is at the heart of my operational approach, working closely with sales, content, and analytics teams to ensure that our campaigns are not only creative but also data-driven and well-coordinated. This synergy has enabled us to consistently optimize campaign performance and has been pivotal in earning recognition, including the Star Performer Award. Driven by a mission to excel in digital marketing, my goal is to continue advancing our clients\' growth and fostering strong, enduring partnerships.
Experience
Assistant Campaign Manager
Apr 2025 — Present · Mumbai, IN
Supported the end-to-end execution of multi-channel marketing campaigns (IVR,SMS, Email, WhatsApp,Conversational Bot) for digital financial products and services- Collaborated with cross-functional teams (product, growth, compliance, data) to ensure timely and compliant campaign delivery- Monitored campaign performance metrics and assisted in data-driven optimizations to improve engagement and conversion- Assisted in audience segmentation using behavioral and transactional data to support targeted and personalized messaging strategies- Coordinated with creative teams and external vendors to deliver campaign assets aligned with brand and regulatory standards- Conducted A/B testing for messaging and creative variations to inform future campaign strategies- Maintained accurate budget tracking and campaign calendars, ensuring alignment with product and launch timelines- Produced performance reports and dashboards for internal stakeholders to track KPIs and campaign ROI- Conducted competitive research and trend analysis to support campaign positioning and product differentiation.
Education
Nagindas Khandwala College
Bachelor's degree
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