Deepali Singh Parmar
Product Owner | Digital Strategy | eCommerce | Leveraging AI | Delivering Measurable Product Impact
- Role
- Senior Functional Consultant at EPAM Systems
- Location
- South Delhi, DL, IN
- LinkedIn followers
- 500 followers
About Deepali Singh Parmar
leveraging AI tools to enhance my day-to-day work—reducing turnaround time, enables me to focus on strategic initiatives and high-impact collaboration, in addition to my core responsibilities.o Product Owner with 9+ years in IT, driving end-to-end product delivery from roadmap and MVP definition through launch and continuous improvement.o Proven track record of translating complex business requirements into scalable, high-impact product features.o Delivered measurable results:Increased checkout conversions by 20% and reduced cart abandonment by 10% through iterative enhancements to the e-commerce web portal.Grew average order value by $8 via the introduction of targeted cross-sell prompts.Expanded monthly recurring revenue by 15% through in-app upsell campaigns.Lifted feature adoption by 35% within two weeks post-launch of a new mobile onboarding flow.Boosted 30-day user retention from 60% to 72% with personalised re-engagement journeys.Automated manual test-case generation, saving QA ~10 hours/week and accelerating feedback loops.Reduced backlog size by 40% and prioritised the top 10% of high-value stories to improve delivery focus.Cut average sprint-to-release cycle from 3 to 2.2 weeks by streamlining processes and refining the Definition of Done.o Expert in Agile-SCRUM: backlog grooming, sprint planning, stakeholder management, risk mitigation, and cross-functional team leadership (developers, QA, UX/UI, pre-sales).o Data-driven decision maker: implemented and optimised Google Tag Manager & Google Analytics, analyzed reports to inform A/B tests and strategic business recommendations.o Strong requirements & estimations background: translating BRD/FRD/RFP/TRD into user stories, effort estimation, and detailed test plans.o Collaborative communicator: aligned product vision with technical feasibility through close engagement with internal teams and third-party partners (e.g, Adyen, Vertex, Power Review).o Technical & tooling proficiency: Salesforce Commerce Cloud (Demandware), JIRA/Confluence, HP-ALM/QC, Tealeaf, Power BI, Postman, Perfecto, Rally, Bugzilla, FileZilla.o Leadership & mentoring: coached a team of 5, maintained knowledge repositories, and ensured on-time, high-quality delivery across mobile (iOS/Android) and web applications.
Experience
Senior Functional Consultant
Aug 2023 — Present · Delhi, IN
AI advisor- integrated with openAI2. E-commerce Business Analyst/PO- CommerceTools
Education
National Law Institute University, Bhopal
Master of Science - MS, Cyber law & Information security
Truba College of Science and Technology
Bachelor of Engineering (BE), Electrical and Electronics Engineering
2009 — 2013
Department of Management Studies, IIT Delhi
Master of Business Administration - MBA, Computer/Information Technology Administration and Management
2017 — 2020
Samara State University
4ECTS, Project Management
2019 — 2019
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