Deepak Srivastava

About Deepak Srivastava

Associate Professor | Marketing Strategist | Sustainability AdvocateLearner & Explorer of All That Was Manipulatively Concealed or MisrepresentedI believe knowledge should enlighten, not obscure. As an educator, strategist, and researcher, I constantly question dominant narratives — in business, politics, and society — seeking what lies beneath the surface. My work spans Marketing Strategy, Digital Communication, Consumer Behavior, and Sustainability, blending classical Indian thought with cutting-edge insights from behavioral science and digital transformations.From proposing “Provenance” as the fifth P in the Marketing Mix for credence goods, to dissecting the consumer psyche using psychoanalytic frameworks, to challenging western materialist paradigms through critical op-eds — my journey is that of an unrelenting explorer.Currently leading Digital Strategy at PSIT, I manage high-impact campaigns across platforms, decode analytics, and align communication with purpose. I also contribute to national development initiatives like Unnat Bharat Abhiyan and organize thought-provoking programs on well-being, ethics, and responsible consumerism.Let’s connect if you believe in uncovering truth, inspiring minds, and reimagining systems.

Experience

1. Professor

   Psit College Of Higher Education

   Jan 2026 — Present · Kanpur, IN

   Promoted from Associate Professor to Professor during the Republic Day celebration, highlighting my commitment to academic excellence. • Engaged in teaching, mentoring, and contributing to the growth of PSIT College of Higher Education. • Fostered a collaborative environment with peers and inspired students, enhancing the educational experience.

Education

• Kanpur University

  Bachelor of Science (B.Sc.)

  1996 — 1999

• Deendayal Upadhyay Gorakhpur University

  Post Graduate

  2002 — 2004

• UpGrad

  Certificate for Learning Week - Data Science

• Deendayal Upadhyay Gorakhpur University

  Master of Business Administration - MBA

  2002 — 2004

• Dr. A.P.J. Abdul Kalam Technical University

  Doctor's Degree

  2016 — 2023

Skills

• Lecturing
• Marketing Strategy
• Management
• Organizational Development
• Teaching
• Faculty Development
• Business Strategy
• Higher Education
• Market Research
• Soft Skills
• Economics
• Strategic Planning
• Managerial Skills
• Research
• Team Management
• Staff Development
• Curriculum Design
• Business Development
• Educational Leadership
• English
• Curriculum Development
• Courses