Deepak Sharma
D2C Growth Lead @ Tata Soulfull | Ex-Healthifyme | Ex-Merkle Sokrati | Ex-Republic | Google-Meta-SEO-ASO-Paid & Social-SEM-App-Web-Affiliate-Influencer | Customer Growth, ASA, Analytics, Branding & Performance Marketing
- Role
- Growth Marketing Manager at Tata Soulfull
- Location
- Bengaluru, KA, IN
- LinkedIn followers
- 500 followers
About Deepak Sharma
Digital Marketing Manager working in the e-learning industry. Skilled in Microsoft Excel,…
Experience
Growth Marketing Manager
Dec 2024 — Present · Bengaluru, IN
Strategized, executed, and optimized full-funnel paid media campaigns across Meta Ads, Google Ads, and affiliate channels to drive conversions and ROAS for the D2C website.Planned and implemented acquisition and retention strategies, including campaign planning, A/B testing, audience segmentation, and offer mechanics to maximize lifetime value (LTV).Managed daily budgets, bids, and pacing across ad platforms with performance-driven adjustments to meet CPA, ROAS, and CPL targets.Coordinated with creative teams to develop high-converting ad creatives—static, video, and carousel—tailored for TOFU, MOFU, and BOFU stages.Developed and monitored KPI dashboards using tools like Google Analytics, Meta Ads Manager, Zapier, Supermetrics and Looker Studio for real-time campaign performance reporting.Led A/B testing frameworks across ad copies, creatives, landing pages, and CTAs to consistently improve CTR, CVR, and Quality Score.Worked cross-functionally with tech teams to align promotional calendars, website UX, and customer journeys.Optimized product feeds and merchant center integrations for Shopping and Performance Max campaigns across Google Ads.Implemented Remarketing Automations via WhatsApp, SMS, and email automation flows for cart recovery, repeat purchase, and user retention campaigns.Prepared performance reports for leadership, with insights on CAC, ROAS, channel-wise performance, and growth forecasts.Managed agency/vendor on boarding by cordinating with relevant stakeholders and internal processes.
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