Deepak Raaj Arya

About Deepak Raaj Arya

With 12+ years of end-to-end marketing experience in diverse sectors, I\'ve grasped the art of creating campaigns that move people, from billboards to reels, and brochures to buyer journeys.Over the years, I’ve had the opportunity to lead and execute full-spectrum marketing strategies across offline, digital, print, radio, and on-ground platforms—crafting campaigns that resonate, engage, and convert.From high-decibel brand launches and regional activations to digital-first performance campaigns, my work has spanned across formats, channels, and audiences. I\'ve worked closely on projects that demand creativity, agility, and clear ROI thinking—whether it\'s rolling out a 360° campaign for a premium product or driving footfall through hyperlocal outreach.My marketing approach blends strategic storytelling with strong execution—from concept to copy, planning to placement, media to measurement. With a deep understanding of how different mediums influence perception and decision-making, I focus on creating seamless brand experiences across the funnel. What I bring to the table:• Integrated campaign execution (ATL | BTL | Digital | Events | OOH)• Cross-channel messaging that drives recall and action• Regional & market-specific targeting strategies• Hands-on experience with media planning, content creation & performance analytics• Strong collaboration with design teams, agencies, media houses & vendorsI believe marketing isn\'t about just grabbing attention—it\'s about creating value that lasts, and doing it consistently across every channel where your audience lives.

Experience

1. Marketing Communications Manager

   Vardhman Group

   Aug 2024 — Present · Jaipur, IN

   Lead marketing communications for residential projects, ensuring strong brand positioning and consistent messaging across all channels.•Plan and execute integrated marketing campaigns to support project launches, site promotions, and sales-driven initiatives.•Manage on-ground activities such as launch events, site activations, channel partner meets, and promotional campaigns to drive walk-ins and leads.•Oversee brand communication, creatives, and content to ensure alignment with project goals and target audiences.•Coordinate with sales, CRM, design, and operations teams to ensure seamless execution of marketing initiatives on-site.•Handle media planning, print visibility, and press coordination to strengthen project reach and brand recall.•Manage vendors, budgets, and timelines to ensure smooth execution and cost efficiency.•Track campaign performance and market insights to refine strategies and improve lead quality and conversion support.

Education

• Swami Vivekanand Subharti University

  BA(JMC), Mass Communication/Media Studies

  2016 — 2018

• Rajasthan Board, Alwar(Raj.)

  S.S.C., Commerce

  2008 — 2009

• Jaipur National University

  Master of Business Administration - MBA, Business, Management, Marketing, and Related Support Services

  2019 — 2020

• MONAD UNIVERSITY

  Bachalors of Arts, Sociology and Public Relations

  2010 — 2013

• Vardhman Mahavir Open University, Kota(Rajasthan)

  Diploma in Mass Communication, Advertisement, Public Relations and Journalism

  2016 — 2016

• Rajasthan Board, Alwar(Raj.)

  H.S.C.

  2006 — 2007