Deepak Purswani

About Deepak Purswani

WHAT I DO: I help in assessing Market potential of Pipeline products, Life cycle maximization for Inline products, Demand & Capacity planning by quantifying probabilized risk and opportunities through Patient and Trend based Forecasting.WHAT MAKES ME DIFFERENT: I help Pharma commercial teams with my rich cross functional experience of 10 years in multiple domains such as Brand Management,Forecasting, Commercial Analytics & Production. I have also been Panelist with Industry leaders in multiple pharma conferences which focussed on Blockchain and Digital Marketing in Healthcare I am self-learner and capable of doing Digital Marketing which includes Email marketing,PPC campaigns on Facebook & Google, Facebook Page, Youtube & Pinterest Marketing. I am strong with my business presentations & have presented/defended business plans multiple times to Senior ManagementWHAT OTHERS SAY: Deepak stands out as a committed and hard working professional. His attention to details and his focus on outcome is fascinating. His contribution with forecasting has always been a good support to the business. Deepak is extremely good with his secondary research and business communication. Working with Deepak was really a pleasant experience. He has earthly patience and approaches any task in a well structured manner. You can always count on him to get things done in any analytics and forecasting project -Vijay Zutshi, Head Strategy Planning, SandozWHAT I WANT TO PURSUE NEXT: I want to help Pharma commercial teams globally in the domain of Brand Management, Pricing & Market access and Commercial AnalyticsNEXT STEP: Let\'s connect here on LinkedInEmail me at Brand Management| Go to-market Strategy | Patient & Trend based Forecasting | Demand & Production planning | US & European Pharmaceutical markets Expert| Commercial Analytics | Digital Marketing | Business Presentations| Professional Networking

Experience

1. Head Marketing- Lifesciences

   Tata Consultancy Services

   Jun 2020 — Present

   Leading Marketing Strategy, Branding and Communication for TCS\'s Life Sciences Business - one of the fastest growing business at TCS. Responsible for the overall marketing function and enablers including Brand Positioning, Analyst Relations, Thought Leadership, Event Management, Account Based Marketing for marquee relationships, Product and Services Marketing, Sales Enablement, Digital and Integrated Campaigns - for the business. Instrumental in curating an “Innovation & Platform driven Growth and Transformation Positioning” for the business driving #1 positioning with analysts, customer accolades and launching numerous thought leadership initiatives. As an additional charge - responsible for conceptualization & execution of multiple strategic initiatives at TCS - such as Account Based Marketing Annual Planning Concepts & Governance - Ops for the Industry Marketing Group at TCS.

Education

• SIES college of Management Studies

  Master of Business Administration (M.B.A.), Pharmceutical Management

  2006 — 2008

• University of Mumbai

  Bachelor's Degree, Pharmacy

  2001 — 2005

Skills

• Management
• Market Access
• Health Economics
• Cardiology
• Business Development
• Neurology
• Digital Marketing
• Forecasting
• Strategic Planning
• Primary Research
• Youtube Marketing
• Report Writing
• Strategic Insights
• Brand Management
• Cross-Functional Team Leadership
• Competitive Intelligence
• Marketing Strategy
• Oncology
• Ppc Bid Management
• Leadership
• Product Launch
• Segmentation
• Secondary Research
• Pharmaceutical Industry
• Crm
• Commercial Analytics
• Team Management
• Life Sciences
• Facebook Marketing
• Business Planning
• Sales Effectiveness
• Biotechnology
• Healthcare Management
• Analysis
• Negotiation
• Marketing Management
• Market Analysis
• Sales
• Pharmaceutics
• Clinical Trials