Deepak Nagappan Anitha

Head of Customer Analytics @Compare the Market

London, GB
MOBILE NUMBERS
+91 *********19

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WORK HISTORY

Jan 2024 — Present

Head of Customer Analytics @Compare the Market

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Begining of 2024 moved to Head of Analytics role, with the responsibility of owning end-to-end measurement framework, analysis, insights & recommendations across customer, brand and commercial analytics• Data Strategy & identifying growth opportunity• Delivering insights & recommendation to drive business decisions• Designing and implementing Target Operating Model for data• Working with senior stakeholders including the Execs, directors and other heads of departments

EDUCATION

2004 — 2008

SCMS School Of Engineering and Technology

BTech, Computer Science and Engineering

2010 — 2011

The University of Manchester

MSc, Advanced Computer Science specilization in Data Management - Machine Learning & AI

SKILLS

EtlStrategyE-CommerceSocial Media MarketingMicrosoft ExcelData WarehousingData AnalysisOnline AdvertisingLeadershipWeb AnalyticsMarketingTechnical PresentationsKeyword ResearchOmnitureStrategic PlanningManagementSEOAnalysisGoogle AnalyticsGoogle AdwordsAnalyticsExperian HitwisePay Per Click (Ppc)SemStakeholder ManagementAffiliate MarketingOnline MarketingData MiningAgile Project ManagementWeb Analytics ImplementationProject PlanningCognosMobile AnalyticsOptimizationDigital MarketingMarketing StrategyDatabasesDirect MarketingCompetitive AnalysisMultivariate Testing

ABOUT DEEPAK NAGAPPAN ANITHA

Senior data leader with 15+ years of experience driving business growth through data strategy, analytics, and innovation across global enterprises. Proven track record in designing scalable data ecosystems, delivering advanced analytics solutions, and leading high-performing teams from data collection to activation. Recognised for inspiring results-driven team and translating complex data into actionable impact. Hold a Master’s in Advanced Computer Science (Data Science & Machine Learning) from The University of Manchester, UK, and currently pursuing an Executive Leadership & Management Programme at Imperial College & Corndel London, UK.

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Deepak Nagappan Anitha — Head of Customer Analytics at Compare the Market in London, GB | Unifers