Deepak Misra

About Deepak Misra

Over 13 years of experience in working with large corporations, handling brand strategy. Specialize in setting up complete brand ecosystem and integrated strategies to position and promote brands.

Experience

1. Senior Manager Marketing - International Markets

   The Coffee Bean & Tea Leaf®

   Jul 2025 — Present · IN

   Strategic Marketing Support – Country & Regional Marketing• Act as a strategic partner for franchisees, guiding them to create comprehensive marketing plans that strengthen the brand and deliver sustainable, profitable business outcomes.• Provide guidance and support for annual business planning and market-specific marketing initiatives.• Coordinate expertise in areas such as customer insights, loyalty programs, and media strategies to enhance marketing outcomes.• Ensure all marketing activities align with global standards and uphold brand equity.Communication & Collaboration• Act as a key liaison between franchisees and the global marketing team to ensure alignment and consistency in brand messaging.• Share best practices from within the region and global markets, as well as external case studies, to inspire and inform franchisees.• Collaborate with internal teams, including business development and operations, to ensure franchisee marketing efforts are well-supported and effective.• Facilitate annual knowledge-sharing forums and provide regular updates on market trends, program results, and competitive insights.Local Store Marketing (LSM)• Support the development of local store marketing strategies to enhance brand visibility and customer engagement in local communities.• Partner with creative and digital teams to design and execute LSM tools, communication materials, and digital campaigns, including social media and email.• Ensure LSM initiatives integrate seamlessly with the overall regional and global marketing strategies.Performance Measurement• Conduct post-program analyses to evaluate tactical results and share learnings for future improvements.• Provide franchisees with actionable insights to optimize marketing effectiveness and return on investment.

Education

• Symbiosis Institute of Business Management, Pune

  Master of Business Administration - MBA, Business, Management, Marketing, and Related Support Services

• Punjab Technical University

  MSC in Mass communication, advertising and Journalism, Public Relations, Advertising, and Applied Communication

• MiniMBA

  Mini MBA, Brand Management

Skills

• Media Planning
• Marketing Strategy
• Social Media
• Marketing Communications
• Market Development
• Crm
• Event Management
• Digital Strategy
• Account Management
• Market Research
• Marketing
• Corporate Communications
• Strategic Partnerships
• Social Media Marketing
• Advertising
• Copywriting