Deepak Satapathy

About Deepak Satapathy

I’m a Senior Digital Analytics Consultant with over a decade of experience driving…

Experience

1. Assistant Consultant

   Tata Consultancy Services

   May 2021 — Present · Toronto, ON, CA

   Lead the implementation and execution of data-driven digital marketing strategies, utilizing analytics insights to optimize performance and achieve business goals.Utilize advanced analytics tools and techniques to uncover key Moments of Truth in customer interactions at various touchpoints, providing valuable insights for decision-making.Design and execute analytics frameworks to identify actionable patterns, critical decision-making stages, and customer behavior, empowering businesses to deliver personalized experiences.Collaborate with cross-functional teams to gather requirements and design comprehensive tag specifications, ensuring accurate data collection and reporting.Create detailed reports and dashboards, presenting data-driven insights to stakeholders and translating complex analytics into actionable recommendations.Use advanced data analysis to measure the effectiveness of marketing campaigns, track KPIs, and identify opportunities for optimization.Conduct in-depth customer segmentation and analysis to identify target audience groups and develop targeted marketing strategies.Monitor and analyze website and app performance, identifying areas for improvement and providing recommendations to enhance user experience.Work closely with clients to understand their unique business needs, provide exceptional client support, and deliver data-driven solutions that drive growth and success.Stay up-to-date with industry trends, best practices, and emerging technologies in digital marketing and analytics, continuously enhancing skills and contributing to the team\'s knowledge base.Collaborate with stakeholders to define data requirements, establish data governance standards, and ensure data integrity and accuracy.

Education

• Supriya Junior College

  Intermediate, Science

  2007 — 2009

• Biju Pattnaik University of Technology

  Bachelor of Technology (B.Tech.), Electronics and Communication Engineering

  2009 — 2013

• Town High School,Bhawanipatna

  Basic Schooling, High School/Secondary Diplomas and Certificates

  2004 — 2007

Skills

• Social Media Marketing
• Powerpoint
• Web Analytics
• Search Engine Marketing (Sem)
• Adobe Creative Suite
• Google Webmaster Tools
• Photography
• Social Media
• Data Structures
• Css
• Google Adwords
• Sem
• Creative Strategy
• Ppc
• Graphic Design
• Web Design
• Sql
• Microsoft Word
• Conversion Optimization
• Google Analytics
• Photoshop
• Search Engine Optimization (SEO)
• Web Development
• C++
• SEO
• Online Marketing
• C
• Marketing Strategy
• Facebook
• Online Reputation Management
• Blogging
• Digital Marketing
• Html