Deepak Jaidka

Senior Director Marketing & Demand Generation @TechBlocks

Toronto, ON, CA
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WORK HISTORY

Sep 2024 — Present

Senior Director Marketing & Demand Generation @TechBlocks

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Toronto, ON, CA

Leading global demand generation and marketing at TechBlocks, an AI-enabled platform engineering company. Responsible for marketing led pipeline growth, analyst relations, and digital marketing programs that support enterprise transformation across Retail and Energy & Utilities. Focused on building scalable growth engines and revenue generation

EDUCATION

N/A

Chandigarh Group Of Colleges

Bachelor of Technology (B.Tech.), Computer Science & Engineering

N/A

Punjab Technical University

Diploma, Computer Science & Engineering

2016 — 2017

Indian Institute of Management Kashipur

Executive Program, Digital Marketing

N/A

Symbiosis University, Pune

Master of Business Administration (MBA), Advertising & Marketing

SKILLS

Digital MarketingStrategic PlanningBusiness DevelopmentSEOSemSmoEmail MarketingCrmCustomer RetentionPromotionsMediaMarketingGoogle AdwordsGoogle AnalyticsBrand PromotionMedia & MarketingGoogle Webmaster ToolsPpcWeb DesignBrand ManagementB2bAdvertisingAccount ManagementOnline MarketingWeb MarketingMobile MarketingDigital StrategyBusiness StrategyCreative StrategyCampaign StrategiesManage Client RelationshipsCampaign ManagementStrategic SourcingMarketing StrategyBusiness IntelligenceCreative SolutionsBusiness Process ImprovementNew Business DevelopmentOnline AdvertisingSocial Media Marketing

ABOUT DEEPAK JAIDKA

Seasoned marketing executive with 16+ years transforming marketing into revenue-driving engines for B2B technology companies across North America, UK, and EU. Entrepreneurial leader who operates at the cutting edge of marketing, combining strategic vision with AI-powered execution to deliver pipeline growth and measurable ROI.History of establishing marketing functions from the ground up and scaling them globally by building high-performance teams, deploying intelligent automation, and partnering with sales and executive leadership on business development.Unusually broad marketing expertise spanning demand generation, ABM, digital transformation, brand modernization, analyst relations, and marketing operations. Master in aligning marketing investments to outcomes that matter: qualified pipeline, conversion velocity, and IMPACT:• Drove 20X organic traffic growth through AI-powered content strategy and demand generation channels• Achieved 86% YoY growth in MQLs with 92% conversion rate at TestingXperts. Delivered 34% direct revenue contribution.• Enabled TechBlocks\' first analyst recognition: Top 6 in Retail & CPG category + multiple placements• Scaled company from $1M to $60M+ revenue through progressively senior marketing roles• Boosted channel partner revenue from $1M to $5M through strategic alliance programs• Won 30+ global industry awards and secured market leader rankings in Gartner, NelsonHall, Everest and other leading analyst firms• Transformed brand identity and go-to-market positioning, modernized digital presence and messaging, increasing brand awareness among Fortune 500 EXPERTISE:Marketing Leadership & Strategy • Demand Generation & ABM • AI-Powered Marketing Automation • Digital Marketing & SEO/PPC • Brand Modernization • Go-to-Market Strategy • Analyst Relations • Marketing Operations & Analytics • Performance Marketing • Team Building & LeadershipTools: Salesforce • HubSpot • Marketo • Google Analytics • SEMrush • Marketing Speaker: Transform 12.0 | Future of Digital Marketing | Salesforce Dreamin\'🥇 Awards: Illustrious Alumni | Business Management | Star Contributor

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Deepak Jaidka — Senior Director Marketing & Demand Generation at TechBlocks in Toronto, ON, CA | Unifers