Deepak Jegathesan

About Deepak Jegathesan

I build businesses that move money and move markets — at scale, in markets that resist easy wins.Thirteen years across PhonePe, OYO, Pine Labs, and now as Co-founder & Chief Business Officer of OnePe have taught me one thing: distribution is the product. Getting technology adopted by a pharmacy owner in Coimbatore or a kirana merchant in Tamil Nadu requires more than a good pitch — it requires a system. I build those systems.At OnePe, we\'re replacing traditional POS devices with intelligent ones that give offline merchants their first real look at their own customer insights — WhatsApp billing, CRM, and marketing automation in a form factor they already trust. We\'re not selling software. We\'re changing how offline retail thinks about itself.Before this: I led 200+ sales professionals as State Head at PhonePe during its breakout years across Tamil Nadu & Kerala, drove regional growth and multi-product adoption at Pine Labs across Tamil Nadu, and scaled property supply and P&L as Head of Business Development at OYO across South India.What I do well: GTM strategy that actually ships. Sales team architecture that scales from 0 to 200+. And the uncomfortable conversations that separate businesses that grow from ones that survive.If you\'re building in fintech, payments, or offline commerce — or thinking about cracking distribution in Tier 2 and Tier 3 India — let\'s connect.

Experience

1. Co-founder & Chief Business Officer

   Onepe

   Nov 2025 — Present · Coimbatore, IN

   OnePe replaces traditional POS devices with smart, connected terminals that give offline merchants their first real look at their own business intelligence. WhatsApp billing, real-time customer insights, CRM, and marketing automation — all in a device they already trust at the counter.Led the complete business team, driving merchant acquisition, product adoption, and revenue growth across South India — managing a multi-product portfolio spanning intelligent POS terminals, WhatsApp billing, CRM, and marketing automation tools.GTM strategy & market entry — leading our initial deployment across South India, building distribution depth across high-frequency offline retail segmentsSales team architecture — building and managing a regional field sales team driving merchant acquisition across key vertical categories and retail chainsStrategic partnerships — device partnerships, billing software integrations, and NBFC/fintech alliances to build a robust merchant ecosystemRevenue & merchant lifecycle — from onboarding to activation, retention, and upsell across high-frequency offline retail segmentsBrand & product positioning — defining OnePe\'s voice, market narrative, and category ownership in offline commerce intelligenceOnePe is young, growing, and building for the long game. We are building for the 60 million offline merchants in India who deserve the same business intelligence their online counterparts rely on every day.If you are a merchant, investor, channel partner, or fintech builder — let\'s talk.

Education

• Government College of Technology, Coimbatore

  Bachelor of Engineering (B.E.), Engineering

  2007 — 2011

• Thiagarajar School of Management

  Post Graduate Diploma in Management, Marketing, Human Resource Management and Business Analytics

  2014 — 2016

• K.V.S Higher Secondary School

  Higher Secondary , Mathematics and Computer Science

  2006 — 2007