Deepak Satpathy

About Deepak Satpathy

A result-oriented leader in Digital Banking domain with nearly 15 years of professional…

Experience

1. Assistant Vice President

   Axis Bank

   Feb 2023 — Present · Mumbai, IN

   Worked on Project Neo to build the best digital corporate banking franchise in India and delivered a superior business experience for MSME customers.• Built neo for business digital channel for web interface and mobile app – specifically for MSME/CBG customers of the bank. This new platform helped to strengthen customer value proposition by offering banking & beyond banking services by flexibly integrating in-house digital journeys and 3rd party solutions.• Innovation, global competition mapping, integrating with existing in-house product journeys and ensuring the integrations go live on time.• Ensured product features are factually articulated from customer perspective, user stories are correctly written, detailed product CMC notes are drafted and got product approvals from control functions.• Owned the entire product life cycle right from existing features, new developments, payment gateway integrations, bug fixes and innovation.• Created a continuous funnel of product features, enhancements, and changes to be undertaken in the product.• Gathered requirements from relevant stakeholders and ensured that they are delivered on time• Ensured UAT is satisfactorily conducted by QA team and timelines of product delivery are met.• Worked along with Business Solution Group to ensure detailed user journeys and test scenarios from customer journey perspective are built and tested before roll-out• Tracked the product usage using the in-product intelligence engine to drive usage, change behavior and make the customer journeys simpler/better.• Owned the entire communication and marketing duties of the product and its features to the relevant target audience (both internal and external).

Education

• Welingkar Institute of Management

  Diploma, Public Relations, Advertising, and Applied Communication

  2013 — 2013

• National Institute of Bank Management (PGDM)

  Advanced Card Payment Systems

  2016 — 2016

• ASBM UNIVERSITY

  PGDM, International Business

  2007 — 2009

• Utkal University

  Bachelor of Science - BS

  2004 — 2007

• Utkal University

  Bachelor of Laws - LLB

  2011 — 2014

• Welingkar Institute of Management

  Diploma, Banking and Financial Support Services

  2012 — 2012

Skills

• Digital Marketing
• Campaigns
• Product Management
• Team Management
• Financial Inclusion
• Advertising
• Digital Inclusion
• Marketing
• Product Development
• Digital Financial Literacy
• Mobile Banking
• Trainings and Workshops
• Product Marketing
• Social Media Marketing
• Vendor Management
• Analytics
• Business Strategy
• Brand Management
• Marketing Strategy
• Brand Development
• Corporate Social Responsibility
• Market Research