Deepak Ruchandani

About Deepak Ruchandani

Hi, I’m DeepakWith 8+ years across Product Marketing, Growth, and GTM, I currently lead Product Marketing at Exotel for Conversational AI (Gen AI) and Communications Platform, driving positioning, launches, and adoption for enterprise communication, CX, and AI-led platforms at scale.I operate where business ambition, technology, and growth converge building marketing systems that move from strategy to sustained impact.I’m a T-shaped marketer progressing toward a V-shaped profile, combining depth in Product and Growth with a broad, hands-on understanding of brand, digital, analytics, and business strategy.What I Do- I’ve spent my career solving complex growth and go-to-market problems through a mix of strategy, data, and execution.Product & GTM- Positioning, messaging, and category narratives- ICPs, personas, use cases, and value articulation- Product launches, sales enablement, and competitive intelligenceGrowth & Demand- Growth strategy, funnel design, and experimentation- Inbound, lifecycle, and performance-led campaigns- Budget ownership, marketing mix decisions, and ROI optimizationBrand & Influence- Brand storytelling and integrated campaigns- Content, webinars, podcasts, and LinkedIn Live sessions- Analyst relations and report-led GTM (IDC, Gartner, Frost, Omdia)- Partner GTMs, joint campaigns, and agency collaboration (India & US)How I Think- I enjoy working with founders and leadership teams to- Break down ambiguous problems- Translate insights into executable strategiesUse data to drive decisions, not just dashboardsI believe marketing should be outcome-led, not activity-led—and that great marketing balances logic with storytelling.Beyond the Resume: Over the years, I’ve actively explored the evolving edges of marketing and tech- Hosted and produced a podcast- Built a personal branding website- Written blogs and long-form content- Run paid and organic growth programs- Designed growth plans and real-world experiments- Mentored fellow marketersIf there’s a marketing lever to pull, I’ve likely tested it or learned from breaking it.I enjoy conversations around product marketing, GTM, productivity systems, growth frameworks, AI, tech tools, and startup ideas. Outside work, I enjoy reading and networking with like-minded builders.Let’s ConnectIf you’re building, scaling, or rethinking your GTM motion, I’m always open to meaningful conversations.Email: d••••••••@gmail.comEmail: h••••@deepakruchandani.comCheers!

Experience

1. Senior Product Marketing Manager

   Exotel

   Jul 2024 — Present · Bengaluru, IN

Education

• Institute of Management, Nirma University

  Master of Business Administration, Marketing

• Gujarat Technological University (GTU)

  Bachelor of Engineering - BE, Mechanical Engineering

  2012 — 2016

• GrowthX®

  Product and Growth, Business Administration and Management, General