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Current company The Organic World
Retail · 130 employees · Founded 2017 · Bangalore, Karnataka, India
The Organic World is India’s largest retailer of organic and natural groceries and the country’s leading Responsible Retailer. We are proud to be the flagship brand of the NIMIDA Group, whose goal is to help enable better choices and create sustainable value.
The Organic World journey began with the mission to make a positive and progressive difference in our world. Our goal was to be the brand that offers worry-free groceries for all our participants within this ecosystem – the customer, the community that we are part of, the farms and brands we work with and our planet. We wanted to create awareness about the compromises modern life has normalised and offer safer & healthier alternatives to empower our consumers. We retail 2000+ products from organic fruits and vegetables, chemical-free staples, toxin-free homecare and personal care to natural wellness essentials, maida-free snacks, and more, covering a household's daily and monthly grocery needs.
After a single-store pilot in 2017, we now have 30+ stores across Bengaluru, Mysuru, Coimbatore and Hyderabad. Along this journey we have had several like-minded brands join us, from local brands and SMEs to women entrepreneurs. We have also revamped our e-commerce operations with a refurbished website and app. The plan is to continue expanding establish a pan-India footprint, through company-owned as well as franchise outlets.
What sets our range apart is that our entire assortment of products is defined by our industry-first “Not In Our Aisle List” – a list of 25+ (and growing chemicals/ingredients) that we have banned from our stores because studies have suggested that they could be harmful for consumers. If a brand does not conform to these standards, you will not find it in our store. By ensuring the products we offer live up to a higher standard than industry-established ones, we truly offer customers better choice products.