Deepak Kumar Agarwal
Media Campaign Designer | Media Investment Planning | Multi-media Expert | Identifying & Reaching Audience | Media Accountability & KPI Driver
- Role
- Associate Vice President at Lodestar Um
- Location
- South Delhi, DL, IN
- LinkedIn followers
- 500 followers
About Deepak Kumar Agarwal
Masters in Advertising | Marketing | 20+ Years in Media Strategy & Investment | Driving Brand Growth for Various Category Clients & Major CorporatesStarted as a Media Planner Intern in 2006, igniting a lifelong passion for media and marcom. Today, as Media Investment Lead at IPG Media Brands, I specialize in integrated media planning, negotiations, and full-funnel strategies with 20+ years of experience. I help various category clients pivot campaigns, optimize audience targeting, and launch innovative concepts across 360° media vehicles—delivering measurable ROI through data-driven adjustments.Core Expertise in Marcom & Advertising:Deep insights into Culture, Consumer, Category, Business, Brand, and Media dynamicsMethodical analysis of consumer behavior triggers, motivation, and responseIdentifying organic and incremental revenue opportunities via market research & trend analysisCrafting integrated media strategies with proven, innovative solutions for behavior changeClient Nurturing & Business Development:Managing multiple brands/sub-brands with strategic thinking and strong interpersonal skillsBuilding relationships across client functions and in-house services for retention & revenue growthForecasting business performance and driving long-term partnershipsAdvisory & Performance Optimization:Media performance evaluation and value improvementsKPI analysis for Media & AgenciesQA oversight for all deliverablesCategory Experience: Consumer Durables, IT, Corporate, Automobile, FMCG, E-commerce, M-commerce, Mobile Handsets, Telecom, Real Estate, Hospitality, Insurance.Specialties: Media Planning & Negotiations | Trading & Partnerships | Agency KPI/KRA Management | Product Integration | Consumer Engagement | Brand Activation | Media Innovations | Content Integration | Marketing Tie-ups | Sports Integration & Activation | Media Productivity & Efficiency.
Experience
Associate Vice President
Apr 2022 — Present · Gurugram, IN
Heading Trading and Buying for LUM NorthDelivering Agency KPIs for Performance and NegotiationsSteering Special Buys and Strategic tie-upsManaging Sports AssociationsBuilding Opportunities for Content Amplification and IntegrationProductivity, Accountability and EfficiencyConsumer Connection Planning and Strategy
Education
Gujarat University
Bcom, Business Management
2001 — 2004
Amity University
Masters in Marketing and Advertising Managemnt, Brand Management & Media Planning
2005 — 2007
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