Deepak J

Bi & Data Analytics Specialist @Toyota North America

Dallas-Fort Worth, TX, US

Revamped and created Toyota Digital Marketing Analytics Platform Infrastructure in SQL Server by creating a single true source of information which in turn created a data hub for BA/DA to consume data for daily use and reduced report errors by 80%. Sourced from different marketing tactics like Display, Video, SEM/SEO and Social (DCM, Innovid, Amobee, Facebook, Google and Adobe Analytics).• Established partnership with Cross-Tier Media team across TMS and Dealership Agency to build end-to end platform for providing insights on media planning and budgeting on quarterly basis. And incorporated the final solution for external users accessing the Toyota systems. • Introduced the concept of ‘Data as a Product’ by developing a self-serving data tool in Tableau and provided 100 + metrics for analysts to derive key analytical/forecasts/operational metrics in dimensions and measures which helped the clients to dynamically generate Digital Media reports.• Designed and established a high visibility Auto Show Scorecard in Tableau using Alteryx for Shows and Exhibits Team and provided ranking based on best performance.

Fairleigh Dickinson University

Master of Science - MS

Karunya Institute of Technology and Sciences

Bachelor's Degree