Deepak Gupta
Digital Marketer | SEO & SMM | Influencer Outreach | + 6 Year\'s of Experience
- Role
- Search Engine Optimization Analyst at OMA Emirates Group LLC
- Location
- Mumbai, IN
- LinkedIn followers
- 500 followers
About Deepak Gupta
Experienced Search Engine Optimization expert with a demonstrated history of working in the marketing and advertising industry. Skilled in Search Engine Optimization (SEO), Off-Page SEO, Keyword Research, Web Analytics, and Ahrefs and semrush. Strong marketing professional with a B.com focused in Business/Commerce, General from Nirmala Memorial Foundation College of Commerce & Science.
Experience
Search Engine Optimization Analyst
Jun 2024 — Present · IN
OMA Emirates, a leading technology company in the MENA region, specializes in Card Personalization,Issuance and payment experiences and value-added services like E-Wallets and loyalty applications. They also run eZkrt.com and eZkrtgrocery.com in the UAE. Link Building (Outreach Campaigns): Developed and executed targeted SEO and link-buildingstrategies to improve search engine rankings, increase domain authority, and drive qualified traffic to e-commerce sites. Website Audits: Conducted in-depth website audits, identifying SEO, content, & performance issues,and implemented solutions to enhance site health, loading speeds, with technical SEO issues and overallfunctionality. Managed Product Listings and Optimization: Created, optimized, and managed over productlistings, including detailed descriptions, keyword-rich titles, and high-quality images to enhance visibilityand drive conversions. SEO and Content Strategy: Implemented targeted SEO strategies, optimized tags, meta descriptions,and product pages, boosting organic traffic and search engine rankings for ezkrt.com andezkrtgrocery.com. Enhanced User Experience (UX) and Navigation: Structured category hierarchies and improved sitenavigation for a better user experience, leading to increased customer satisfaction and lower bounce rates. UI/UX Analysis for Improved Conversion: Analyzed user interface (UI) and user experience (UX)elements on e-commerce pages, implementing adjustments to layout, navigation, and design, resultingin increased engagement and reduced bounce rates. E-commerce Back-End Management: Utilized CMS and e-commerce platforms to update productinformation, images, and pricing efficiently, ensuring a seamless shopping experience and operationalaccuracy. Executed Cross-Channel Marketing Campaigns: Coordinated SEO, social media, and email marketingstrategies to create a cohesive brand presence across all channels, boosting customer engagement andretention.
Education
EduPristine
Digital marketing
2018 — 2018
Nirmala Memorial Foundation College of Commerce & Science
B.com
2012 — 2017
Shri Raghubir Madhyamik Vidyalaya
High School
2005 — 2011
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