ਪ੍ਰਦੀਪ ਸਿੰਘ
Full Stack Engineer @Herbaly
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WORK HISTORY
Full Stack Engineer @Herbaly
Montreal, QC, CA
Lead growth of e-Commerce operations, performance marketing strategies and data/analytics to drive overall business growth• Manage strategic direction, roadmap, and execution of website and larger e-Commerce strategy to align with company\'s goals and objectives• Maximize e-Commerce performance through CRO and robust AB testing program (AOV, LTV, conversion rates, etc.)• Establish A/B testing program across all performance marketing channels and initiatives • Collaborate with cross-functional teams and stakeholders to ensure alignment and drive digital growth, maintain ROI and lead a customer first experience• Direct digital roadmap and strategy to align with company\'s long-term goals, enhance brand presence and drive customer acquisition and retentionShopify Plus, Klaviyo, Subscription Ecosystem, HeadlessCMS, BuilderIO, Custom Apps, Shopify extension apps, React, Remix, NextJS, Typescript, Python, MongoDB, and AWS
EDUCATION
PCTE Group of Institutes, Ludhiana
Master's degree, International Business
PCTE Group of Institutes, Ludhiana
Bachelor's degree, Computer Application
The University of British Columbia
Bachelor of Science - BS, Computer Science and Data Science
ABOUT ਪ੍ਰਦੀਪ ਸਿੰਘ
I work as a full-stack developer. The main components of my role entail- Perform ongoing development, support to clients and colleagues, investigating potential issues, and providing solutions through answers/programming changes to the products- Refactor existing products to improve efficiency, performance, and stability- Building mobile apps with Iconic - Vue framework for internal operations- Write unit and service tests for new and existing functionalityTechnologies:Shopify, Shopify Extensions(CheckoutUI, Functions, Web Pixel, Theme Extension), Shopify app development with Remix, React, Polaris, MongoDB.PHP with Laravel FrameworkNode - ExpressReact, useContext, ReduxMobile Development with Ionic - Vue Framework, React native, and FirebaseRubyMySQL, SQL, and MongoDBHTML5, CSS, BootstrapJQuery, Vanilla JavaScript, NextJS, React, and VueJSMVC Shopify Api, Webhooks, Shopify function, and Checkout extension,Headless CMS with Contentful, Gatsby, React and GraphQLERP integration with Netsuite and CelegoArea of Interest:IOT: Internet of ThingsSoftware Development Machine Learning
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