Deep Surti
Branding and Technology Marketing at EY
- Role
- Assistant Director - Marketing - Technology and Ai at EY
- Location
- Bengaluru, IN
- LinkedIn followers
- 500 followers
About Deep Surti
Presently working with EY – Driving product management and product marketing…
Experience
Assistant Director - Marketing - Technology and Ai
Jan 2019 — Present · Bangalore, IN
Strategic brand positioning:• Responsible for crafting compelling brand narrative to position EY as a leader in technology and AI, highlighting its unique value, innovative products, and success stories.Thought leadership and content:• Leading the development and execution of external content pieces and case studies, elevating EY\'s tech and AI brand and contributing to lead generation. Managed entire lifecycle including narrative formulation, strategic planning, content creation, meticulous editing, multi-platform execution, social media assets, targeted amplification, and performance analysis.o awards:• Driving the awards program to nominate EY’s technology and AI offerings in industry awards, building credibility and driving growth.• Under this program, EY has won 50+ industry awards in the last 3 years. Detailed awards list can be found here: Marketing:• Led product marketing activities for 20+ technology products/platforms. Responsible for creating product messaging, value proposition and marketing collaterals including client-facing product decks, EY.com pages, sales enablement decks etc.Key products supported:• EY Fabric: EY Virtual Internal Auditor: EY Supply Chain Intelligence Platform: EY Assess:
Education
T A Pai Management Institute (TAPMI)
PGDM, Finance and Financial Management Services
2012 — 2014
Nirma Institute of Technology
Bachelor of Technology (BTech), Information Technology
2005 — 2009
Skills
- Business Strategy
- Product Management
- Requirements Gathering
- Strategy
- Management
- Mysql
- Business Analysis
- Enterprise Software
- Html
- Sdlc
- Strategic Planning
- Linux
- Erp
- Db2
- Marketing Strategy
- Requirements Analysis
- Team Management
- Business Development
- Sql
- Cobol
- Unix Shell Scripting
- Spring
- Marketing
- Competitive Analysis
- Consulting
- Team Leadership
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