Deep Patel
Salesforce Marketing Cloud Developer | Salesforce certified Marketing cloud Email specialist
- Role
- Salesforce Marketing Cloud Developer at HairClub
- Location
- Cleveland, OH, US
- LinkedIn followers
- 500 followers
About Deep Patel
Certified Salesforce Marketing Cloud Developer with over 4+ years of experience in end-to-end campaign management and automation. Adept at customizing and optimizing email templates, cloud pages, and workflows aligned with business objectives. Skilled in integrating external data sources, APIs, and ensuring seamless cross-team collaboration. Passionate about mentoring junior developers and staying at the forefront of Salesforce technologies, including Financial Sales Cloud and Data Cloud.
Experience
Salesforce Marketing Cloud Developer
Jul 2025 — Present · Boca Raton, FL, US
Led the implementation, configuration, and ongoing administration of Salesforce Marketing Cloud (ExactTarget), supporting end-to-end marketing campaign execution across Email Studio, Automation Studio, Journey Builder, Contact Builder, and Mobile Studio.• Developed dynamic, personalized email campaigns using AMPscript, Server-Side JavaScript (SSJS), and data extensions to drive customer engagement and retention.• Designed and implemented advanced SQL queries for audience segmentation, data manipulation, and performance reporting to support targeted marketing strategies.• Built responsive, mobile-friendly HTML/CSS email templates and landing pages, ensuring consistent rendering across devices; leveraged JavaScript and Bootstrap for interactive components.• Created and maintained automation workflows, including triggered sends and scheduled automations, ensuring timely and relevant communications across customer journeys.• Integrated external systems and platforms with Salesforce Marketing Cloud via REST/SOAP APIs to enable real-time data synchronization and trigger-based messaging.• Utilized A/B testing strategies and performance analytics to optimize campaign effectiveness, improve deliverability, and boost conversion rates.• Supported SMS/MMS campaigns through Mobile Studio and built custom Cloud Pages for lead capture, preference centers, and dynamic landing experiences.• Partnered with cross-functional teams including marketing, design, IT, and product stakeholders to translate business requirements into scalable technical solutions.• Ensured strict compliance with data privacy laws (e.g, GDPR, CAN-SPAM) and maintained security best practices across all marketing systems and customer data handling.• Proactively troubleshot issues related to email rendering, data syncs, automation failures, and API errors, delivering timely resolutions and process improvements.
Education
Conestoga College
Post Gradutation Diploma, Embedded System Development
Gujarat Technological University (GTU)
Bachelor's degree, Electrical Engineering
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