Deepak Yadav

About Deepak Yadav

I am a commercial growth and performance marketing leader with 9+ years of experience owning revenue, acquisition economics, and full-funnel scale across BFSI, Fintech, Real Estate, E-commerce, OTT, and Aviation.Currently, I lead BFSI revenue growth and P&L, managing multi-crore digital budgets and driving 2X YoY growth for some of the largest banks and investment brands. My work spans New-to-Bank acquisition, CAC and LTV optimization, GTM launches, and AI-led performance scaling, with consistent focus on profitable growth.My approach is rooted in deep product understanding, customer intent, and data-driven decisioning. I work at the intersection of business strategy, media, and martech, translating complex objectives into scalable acquisition and monetization programs across Google, Meta, marketplaces, affiliates, and fintech ecosystems.Over the years, I’ve:1. Scaled sustained NTB growth across credit cards, savings, Demat, and investment products2. Built AI-driven bidding and acquisition frameworks delivering up to 3X revenue growth while controlling CAC3. Led full-funnel measurement and lifecycle programs using GA4, AppsFlyer, Salesforce, MoEngage, and CleverTap4. Designed and executed multi-market GTM playbooks across India, UAE, KSA, MENA, APAC, US, and UK5. Authored award-winning growth case studies with Google and Meta, recognized for innovation and measurable impactBeyond execution, I bring strong P&L ownership, cross-functional leadership, and partner ecosystem building, working closely with product, tech, analytics, and external platforms to drive sustainable growth at scale.I am particularly energized by roles that demand strategic thinking, operational rigor, and accountability for outcomes, especially in complex, regulated, high-impact categories like banking and financial services.Always open to conversations around growth, performance transformation, and scaling digital businesses.

Experience

1. Associate Director

   Performics India

   Feb 2024 — Present · Mumbai, IN

   Roles:• Co-leading the BFSI vertical, managing performance & branding initiatives for Banks, Securities & Asset Management Companies like Axis Bank, Yes Bank, and ICICI Prudential AMC, Franklin Templeton MF, Edelweiss MF, Axis Securities & Kotak Securities.• Responsible to drive POD P&L & manage business pitches to generate new streams of revenue for the POD.• Develop GTM industry-specific case studies and develop channel relationships• Identify areas of revenue increase for the pod by identifying and pitching for full stack digital products including Publicis Groupe tools, Martech Stack, Organic, & AnalyticsAchievements:• Authored 9+ case studies with Google, Meta & growth partners, highlighting data-driven innovation and measurable impact garnering 2x revenue for the vertical.• Winner - Google Showcase Chapter 8, Chapter 9 & Chapter 10, recognized for one of the industry\'stop case studies for use of AI in driving success through Google Campaigns• Special Mention - Google Showcase Chapter 3 for leading AI-driven acquisition scale for Axis Bank• Bronze - Smarties 2024 for co-leading Axis Bank’s marquee and high-impact “Dil-Se Open” campaign• Conceptualized & launched the industry’s first Meta Moment Maker campaign, reaching 12.6 Mn NTBusers and boosting share of voice in Banking & Credit Cards to 12%• Published Meta A+SC case studies achieving 50% lower CPA and 1.8% higher CVR

Education

• Welingkar Institute of Management

  Post Graduate Diploma , Marketing

• University of Mumbai

  Bachelor of Engineering (BE), Computer Science

  2014

Skills

• Google Analytics
• Search Engine Marketing (Sem)
• Microsoft Office
• Email Marketing
• Microsoft Word
• Search Engine Optimization (SEO)
• Adsense
• Keyword Research
• Html5
• Cascading Style Sheets (Css)
• Affiliate Marketing
• Social Media Optimization (Smo)
• Google Adwords
• Strategic Planning
• Google Webmaster Tools
• Management
• Marketing
• Project Management