Deena Ward
Transformational Leader | Innovative Strategist | High Energy | Exceptional Capacity | Consistently High Performing | Contagiously Curious | Multi Channel Expertise
- Role
- National Sales Director-rheumatology at Boehringer Ingelheim
- Location
- Littleton, CO, US
- LinkedIn followers
- 500 followers
About Deena Ward
Accomplished, entrepreneurial minded industry-recognized individual with experience as Senior Leader of Market Access and Sales, delivering top line revenue through customer solutions and tailored value-based contracts. Startup expertise in biotech environment executing commercial build to recruit a high performing team. Proven track record in complex integrated markets generating consistent revenue growth launching products in rare disease, hematology, endocrinology, pain, and CNS. Affinity for innovative business approaches and passion for personal challenge as a results oriented, commercial executive leading project teams, operations, market access and sales, setting aggressive objectives driven by analytical support.email: d••••••••@ymail.comPEOPLE:•18 years people leadership in market access and sales nationwide•Successfully led organizations from 10-100 field-based personnel•Track record for leading with a high level of internal integration and alignment between sales, market access, medical, HEOR, marketing, training, ops, HR and complianceMARKET:•Successful track record across sales, market access, and operations in pharma and startup•Multi channel expertise in IDNs/health systems, academic institutions, community hospitals, federal institutions, trade/pharmacy, employers, and payers•Specialty pharmacy, specialty distribution, buy & bill, and direct contracting expertise•Developed and executed value-based contracts in payer and IDN channelsFINANCE:•Financial accountability for operating budgets up to $20M USD•Sales budget direct oversight up to $300M revenue generation•Sales budget operational support up to $2B revenue generationINNOVATION:•Developed go to market strategies to be executed against unique $650K budget in highly complex markets•Co built women\'s leadership initiative resulting ultimately in significant progress made in developing top female talent as well as HBA Rising Star recognition•Uniquely leveraged contracting mechanisms to support business opportunities with large entities such as Mayo, Intermountain HealthCare and CommonSpirit CORE SKILLS:Managed Care | Business Acumen | Leadership | Pharmaceutical Industry | Sales | Operations | Strategy | Sales Effectiveness | Business Development | Marketing | Program Management | Healthcare | Hospital Sales | Payer | Contracting | Performance Improvement | Innovation d••••••••@ymail.com
Experience
National Sales Director-rheumatology
Jan 2026 — Present
Leading the build of a rheumatology sales organization to successfully drive Boehringer’s future growth with rheumatologist to include Jascayd for autoimmune ILD as well as additional indications and assets aligned to autoimmune disorders.
Education
Missouri State University
Bachelor of Science degree, Marketing, Logistics, and Transportation
Skills
- Business Acumen
- Business Development
- Business Planning
- Cardiology
- Diabetes
- Leadership
- Managed Care
- Management
- Marketing
- Performance Improvement
- Pharmaceutical Sales
- Program Management
- Sales Operations
- Strategy
- Endocrinology
- Healthcare
- Hospital Sales
- Pharmaceutical Industry
- Sales
- Sales Effectiveness
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