Deena Taylor
Senior Director, Global Brand Marketing, American Girl at Mattel, Inc. | Leader in Product Marketing | Strategic Partnerships | Brand & Franchise Strategy
- Role
- Senior Director, American Girl Global Brand Marketing & Publishing at Mattel, Inc.
- Location
- Los Angeles, CA, US
- LinkedIn followers
- 500 followers
Experience
Senior Director, American Girl Global Brand Marketing & Publishing
Feb 2024 — Present
Responsible for shaping the global brand strategy and the iconic publishing platform for American Girl across all categories. I connect brand vision to storytelling, marketing, and business growth while partnering across creative, product, retail, and digital to ensure the brand shows up with clarity, consistency, and purpose. My superpower is building cohesive teams and programs that drive both impact and long-term brand equity.
Education
UC Santa Barbara
BA, Communication
UCLA
Riordan MBA Fellows Program
2012 — 2013
UCLA
Extension Program, Marketing
2008 — 2008
Skills
- Marketing Research
- Market Research
- Xml Software
- Email Marketing
- Online Marketing
- Social Media Marketing
- SEO
- Msn Tools
- Crm Software
- Strategy
- Digital Strategy
- Social Media
- Crm
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