Deena Pettit

Role
Director of Marketing Enterprise Competitive Programs at ADP
Location
Fort Collins, CO, US
LinkedIn followers
500 followers

About Deena Pettit

Data obsessed Director of Marketing, attempting to understand buyers and their journey to…

Experience

  1. Director of Marketing Enterprise Competitive Programs

    ADP

    Jul 2023 — Present

    Lead and implement targeted competitive marketing strategy closely aligned with sales, to build and progress sales pipeline. Design competitive messaging and launch programs to grow revenue and market share driving brand awareness and moving buyers through the pertinent buyer’s journey within their prospective decision-making funnel. Full cycle program management including internal collaborative efforts with competitive intelligence, demand marketing, digital marketing, design, technology, sales enablement and content marketing. Agile marketing approach to lead the creation of a comprehensive, multi-competitor, multi-solution approach to meet key objectives and drive growth.

Education

  • Colorado State University

    Bachelor of Science - BS, Business, Management, Marketing, and Related Support Services

Skills

  • Leadership
  • Curriculum Development
  • Customer Service
  • Regulatory Compliance
  • Program Management
  • Adult Training and Education
  • Performance Management
  • Sales
  • Grant Writing
  • Hiring Practices
  • Federal Grant Management

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Deena Pettit — Director of Marketing Enterprise Competitive Programs at ADP in Fort Collins, CO, US | Unifers